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内容推荐 本书根据教育部新颁布的课程标准,结合当前实际教学情况编写。全书以外贸流程为主线,突出应用性。教材共分十三章。其中第一章系统介绍外贸信函写作的基本知识(Fundamentals of Business Letter Writing),第二至第十三章遵循外贸常规流程,依次介绍了外贸关系的建立(Establishing Business Relations)、资信调查(Status Enquiries)、询盘与答复(询盘与答复)、发盘与还盘(Offers and Counter-offers)、订单及其执行(Order and Their Fulfillment)、支付条款(Terms of Payment)、信用证的开立、展期与修改(Establishment, Extension and Amendment of L/C)、包装(Packing)、保险(Insurance)、运输(Shipment)、索赔与理赔(Claims and Settlements)、代理(Agency)等。在内容的安排上做到由浅入深、由易到难,由单一的技巧系统训练逐步过渡到实践应用能力的全面培养;尽量避免研究型高校理论性较强的教材模式,以此来突出应用型人才培养的实用性的特征。 目录 Chapter 1 Basic Knowledge of International Trade Correspondence Writing(外贸函电写作基础知识) Chapter 2 Establishing Business Relations(建立业务关系) Chapter 3 Status Enquiries(资信调查) Chapter 4 Enquiries and Replies(询盘与答复) Chapter 5 Offer and Counter—offer(发盘与还盘) Chapter 6 Orders and Their Fulfillment(订单及其执行) Chapter 7 Terms of Payment(付款条件) Chapter 8 Establishment,Amendment and Extension of L/C(信用证的开立、修改与展期) Chapter 9 Packing(包装) Chapter 10 Insurance(保险) Chapter 11 Shipment(装运) Chapter 12 Claims and Settlements(索赔与理赔) Chapter 13 Agency(代理) Appendix(附录) Reference(参考文献) |