Part One
Semiotic Conference Information
The11th World Congress of Semiotics Announcement
A Sketch of Professor YouzhengLi，Vice President of International
Association for Semiotic Studies（IASS）
Part Two
New Theories and Applications of Semiotics
The Generic Structure of the Editorials of People‘s Daily and Its
Variability
Bin Xin（China）
The Logic of Phenomena： Semiotic Structures of West and East in
Communicology and Culture
Richard L. Lanigan（U.S.A.）
The Mechanism for Mutual Comprehension between Human Languages
Xunzhun Lin & Mingming Liu（China）
The Hidden Narrator： A Semiotic Reconstruction of the Narrative Actor
Network
Paul van den Hoven（TheNetherlands）
On Aniconicity
Massimo Leone(Italy)
A Social Semiotic Analysis of the Multimodality of an Advertisement
Dan Xu(China)
Semiotics in Contact
Lelia GOndara(Argentina)
The Hypoiconic Metaphor and the Abductive Mode of Inference
Bent Sorensen & Yorkild Yhellefsen(Denmark)~
Part Three
Special Section for Peircean Semiotics and the Philosophyof Inquiry
Introduction to the "Peircean Semiotics and the Philosophy of Inquiry"
Section
Charls Pearson(U.S.A.)
BiosemioticsandSelf-ReferentialLoops
EliseoFernandez(U.S.A.)
NewWaysofThinking--Part I Thinking about the World: Metaphysics and Epistemology
Charls Pearson(U.S.A.)
Peirce's Semeiotic and the Normative Basis of Inquiry
James JakOb Liszka(U.S.A.)
Contents
The Pragmatic Maxim and the Idea of Necessity in Mathematical
Inquiry
Elizabeth F.Cooke（U.S.A.）
Peirce‘s Semiotic Categories from the Viewpoint of the Graphic Designer
Steven Skaggs（U.S.A.）
Indexical Reference to Absent Objects
DonnaWest（U.S.A.）
Part Four
Special Section for Tartu Semiotics
Tartu Semiotics between Semiotic Modelling and Semiotic Analysis
Kalevi Kull（Estonia）
Tartu Summer Schools of Semiotics at the Time of Juri Lotman
Silvi Salupere（Estonia）
Semiotica Tartuensis：Jakob von Uexkiill and Juri Lotman
Kalevi Kull & MihhailLotman（Estonia）
LanguageofCinemaandSemioticModelling
Katre Pairn（Estonia）
part Five
Special Section for Cognitive Semiotics
G0gSem Notes--Studies and Issues in Cognitive Semiotics
Per Aage Brandt（U.S.A.）