本书为《21世纪实用商务英语教程》丛书之一。本册为《商务跨文化交际》第二版。
与第一版相比较,本书重新编排了各章节的内容,增补了部分案例、课堂练习和课后活动等。全书共10节,分别为General Introduction,Titles and Business Cards,Visiting and Entertaining,Non-verbal Communication,Culture Shock,Between Men and Women,At Negotiation Table,To Be or Not to Be International,Harmony or Confliction,Global Marketing。
本书适合于高等学校商贸英语专业的学生,也适合与对外贸易工作人员、商务管理人员、外企文员等。
Chapter 1 General Introduction
Section 1
Section 2
Section 3
Section 4
Chapter 2 Titles and Business Cards
Section 1
Section 2
Section 3
Section 4
Chapter 3 Visiting and Entertaining
Section 1
Section 2
Section 3
Section 4
Chapter 4 Non-verbal Communication
Section 1
Section 2
Section 3
Section 4
Chapter 5 Culture Shock
Section 1
Section 2
Section 3
Section 4
Chapter 6 Between Men and Women
Section 1
Section 2
Section 3
Section 4
Chapter 7 At Negotiation Table
Section 1
Section 2
Section 3
Section 4
Chapter 8 To Be or Not to Be International
Section 1
Section 2
Section 3
Section 4
Chapter 9 Harmony or Confliction
Section 1
Section 2
Section 3
Section 4
Chapter 10 Global Marketing
Section 1
Section 2
Section 3
Section 4