在中国营销学界众多学术同仁的共同努力下，《营销科学学报》自2005年创刊以来，已经走过了三年不平凡的发展历程。

三年来，《营销科学学报》始终把培养学术新人放在重要地位，开辟了博士生论坛，设立了中国营销科学博士生研究基金，扶持博士生的学术成长。过去四届博士生论坛的优秀论文获奖者，今天大都成长为国内著名高校营销学科的青年学术骨干；获得研究基金资助的博士生，大提交了优秀的博士学位论文或在高水平的学报上发表了高质量的学术论文。的确，《营销科学学报》已经成为青年营销学者展示才能与智慧的舞台！

Effects on Guanxi by the Structure of Guanxi

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Marketing= A Literature Review

The Shape of Probability Weighting Function-

Findings in A Binary Comparison

Effects of Perceived Quality, Perceived Value,

Brand Knowledge and Attitude of 2-Tier Store's

Own Label Products on Store Loyalty

A Dual-dimension Model of Customer Loyalty=

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Satisfaction with Service

Preference Asymmetry between Utilitarian and

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Compact Disc versus Music CD

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