《社会化媒体环境下竞争情报研究进展(竞争情报国际会议论文集2012)》着重关注国家、科研机构及企业发展过程中竞争情报的实际需求，展示和总结竞争情报在科技创新、战略管理、国际化竞争中实际应用和最佳的实践案例，探讨竞争情报如何更加充分地发挥对经济和创新的推动作用，探讨社会化媒体环境下竞争情报研究的新进展，以期发挥竞争情报盘活大数据商业价值挖掘的抓手作用，从而推进竞争情报在我国产业、行业、企业中的广泛应用和实践。本书由谢新洲、李永进主编。

Session 1 The Application of Social Media in Compatitive Intelligence

主题一 社会化媒体在竞争情报中的应用

Social Media?s Competitive Intelligence Function

Xie Xinzhou, Liu Kun, Wang Qiang

Using Social Media Analysis for Market （Entry） Strategies

Martin Grothe, Franziska Brecht

The Trend of Competitive Technical Intelligence in the Digital Age

Li Gang, Li Xiang

Research on Visualization of Microblog Communication Characteristics andContent Features

He Jiangen， Lu Wei， Zhang Xiaojuan， Tang Xiangbin

Public Opinion Evolution and Its Response under the Microblog Spread—Taking Sanya Events about Ripping Tourists off as Example

Fu Hong, Xie Xinzhou, Du Zhitao

Countermeasures on Development of Sci?tech Information in the Age of Big Data

Wu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji

Public Opinions Guidance and Sci?tech Information Communication for Public Emergencies

Liu Yanjun， Wu Qiong， Li Nanxin， Zhao Junchao

Analysis of Influencing Factors of Opinion Expression of Internet Users

Mu Qing, Du Zhitao

The Method about Getting Information Resource of Competitive Intelligence through Micro?blog

Wei Chen, Ma Ran

Towards Building Automated Web Information Monitoring Services to Support Research Profiling

Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying

Session 2 Competitive Intelligence and Enterprise Competitiveness

主题二 竞争情报与企业竞争力

Innovation: Why Smart Stragegies Are Neither Necessarily Competitive Nor Intelligent？

Jean?Marie Rousseau, Jean Grisel

How Competitive Intelligence can Improve the Development of Contractors and Sub?contractors

Henri Dou, Pierre Larrat

The Direction of Competitive Intelligence Activities in Japanese Enterprises Responding to the Changing Global Economic Environment

Yoshio Sugasawa, Fumiyuki Takahashi

The New Challenges of CI Initiativesin Japanese Enterprises

Fumiyuki Takahashi, Yoshio Sugasawa

Effect of Standard Competitive Intelligence on Enterprise Technology Innovation

Song Hui

Zhongguancun Small Medium Micro?enterprises Information Demand and the Ways of Obtaining Micro Analysis

Wang Houquan

Analysis of the Electric Business War and the State of Industry Competition in Our Country

Liu Pingping, Liu Kun

The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence Based on Competitive Intelligence

Zheng Gang

Research on Competitive Intelligence Practices of French Poles of Competitiveness

Li Rong, Zhang Yuan, Wei Xiaochuan

A Study on the Moral Education and Norms of Competitive Intelligence Professionals

Zhang Yunqian, Yan Na, Chen Shenjing

Problems that SMEs in Zhongguancun Science and Technology Park Facing

Liu Qiang， Xie xinzhou， Li Yongjin

The Development Characteristics of 2012 Top 500 Manufacturing Enterprises of China Based on the Data Analysis

Zhao Ting， Chen Shenjing， Shi Yifang, Gao Wen

Session 3 Techniques, Methods and Tools of Competitive Intelligence

Session 4 The Analysis of Competitive Intelligence in Scientific Innovation