本书是为自学商务英语函电的人士编写的,简明扼要地阐述商务业务要点与有关的知识,解释相关的术语,体现如何用英语书信解决外贸业务问题。因此,读者除了学习商务函电提高英语水平外,还可以扩大知识面,掌握相关知识的衔接,更好地理解和运用这些知识。本书有11个单元。除第一单元外,每个单元分成:概述,书信,语言总结,练习四部分。
Unit One Principles and Layout of the Business Letter 商务信函的原则与格式
Ⅰ. Introduction
Ⅱ. Principles
Ⅲ. How to learn this course
Ⅳ. Layout of the business letter
Ⅵ. How to write envelopes
Unit Two Establishing Business Relations 建立业务联系
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Three Status Enquiries 信誉咨询
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Four Enquiries and Replies 询价及回复
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Five Offers and Counteroffers 发盘与还盘
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Six Orders and Replies 订货与回复
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Seven Terms of Payment 支付条款
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Eight Packing 包装
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Nine Shipment 运输
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Ten Insurance 保险
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
Unit Eleven Complaints and Replies to Complaints 投诉和对投诉
Ⅰ. Introduction
Ⅱ. Specimen letters
Ⅲ. Language summary
Ⅳ. Exercises
New Words and Expressions 单词和短语
Translation and Key to Exercises 参考译文和练习答案
Bibliography 参考文献