One of the most frequent questions I have been asked over the tast two years is whether advertising - classic, old or whatever you wish to caLL it - will stiLL have a future given the rise of new media, one-to-one communications and guerriLLa marketing.
This 16th annual edition of the Epica Book features more than 800 commercials, print ads,publications, internet sites, direct marketing operations and packaging design projects honoured in the 2002/03 Epica awards, Europe"s premier creative awards show.
Judged by journalists from 30 leading European advertising magazines, the 16t Epica awards attracted 5011 entries from 635 of the best European advertising agencies, photographers and production houses in 42 countries.All the winners and finalists are in the Epica Book, together with a selection of other high-scoring campaigns.
The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary Europeancreative trends.
INTRODUCTION
Foreword by Marco Testa
2002 Winners
The Jury
Annual Report
EPICA D"OR 2002
"Bombay Dreams" by Lewis BLackwell
GETTY IMAGES PRIZE
Advertising Photography
FOOD & DRINK
Food
Confectionery & Snacks
Dairy Products
ALcohoLic Drinks A
ALcohoLic Drinks B
Non-ALcohoLic Drinks
CONSUMER SERVICES
Transport & Tourism
Retail Services
Financial Services
PubLic Interest
Communication Services
THE HOME
Homes, Furnishings & AppLiances
HousehoLd Maintenance
Audiovisual Equipment & Accessories
HEALTH & BEAUTY
ToiLetries & HeaLth Care
Beauty Products
Prescription Products & Services
AUTOMOTIVE
AutomobiLes
Automotive & Accessories
BUSINESS TO BUSINESS
Office Equipment
Business Services
Industrial & AgricuLturaL Equipment
FASHION
CLothing & Fabrics
Footwear & Personal Accessories
MISCELLANEOUS
Media
Recreation & Leisure
TECHNIQUES
Interactive
Media Innovation
Direct Marketing
PubLications
Packaging Design
ILLustration & Graphics