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书名 商务英语学习情境教程(21世纪高职高专财经类能力本位型规划教材)
分类 教育考试-外语学习-英语
作者 孙晓娟
出版社 北京大学出版社
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  《商务英语学习情境教程》共分为创建公司、参加展会、参观工厂、解决问题和招聘员工五大情境以及若干具体的工作任务,包括市场调查、确定产品、公司介绍、产品展示、招待顾客、商务谈判、应聘工作、公司文化、报价、订货、付款、包装、装船、运输保险、制单、结汇、客户开发与维护、广告、处理投诉等,涵盖了基本的商务活动内容。本书由台州职业技术学院孙晓娟担任主编。

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《商务英语学习情境教程》是结合国际贸易中进出口实务的主要业务环节和实际的典型工作任务编写的学习情境式商务英语教材,打破传统国际商务英语教材的内容与形式,采用任务引领的方式来设计学习情境,将商务英语知识点融入实际的工作场景中。本书共分为创建公司、参加展会、参观工厂、解决问题和招聘员工五大情境以及若干具体的工作任务,包括市场调查、确定产品、公司介绍、产品展示、招待顾客、商务谈判、应聘工作、公司文化、报价、订货、付款、包装、装船、运输保险、制单、结汇、客户开发与维护、广告、处理投诉等,涵盖了基本的商务活动内容。本书的教学时数为两个学期,教师可以根据实际需要对内容进行取舍。

《商务英语学习情境教程》适合作为高职高专经贸专业或商务英语专业大一、大二学生的教材,也可以作为社会上从事商贸工作人员的参考用书。本书由台州职业技术学院孙晓娟担任主编。

目录

Situation One Establishing a Company

 Step One Establishing Your Own Import and Export Company

1.Cautions to Run an Export Company

2.The Organization of a Company

3.Forming an Import and Export Company

 Step Two Developing an Export Marketing Plan

1.Multiple Choices

2.Developing Your Marketing Plan

 Step Three Selecting Your Product

 Step Four Naming Your Company

1.Slogan Matching

2.Finishing Your Company Information

3.Making Your Business Cards

 Step Five Making Your Company Profile

1.Composing Your Company Profile

2.Writing a Company Profile for Wal-Mart Stores

Situation Two Attending Trade Fairs

 Step One Domestic Trade Fairs

1.Finding Out about Domestic Trade Fairs and Get Ready for Them"

2.Inviting Some Guests

3.Negotiating with Visitors

4.Entertaining Your Guests (Chinese Food)

5.Following-up the Business

 Step Two International Trade Fairs

1.Finding Out about Trade Fairs Abroad

2.Booking International Air Tickets

3.Arranging a Hotel Abroad

4.Flying to Another Country

5.Negotiating with Visitors

6.Having Dinner with Customers (Western Food)

Situation Three A Factory Tour

 Step One Meeting Guests at Airport

1.Matching the Marks with Their Names

2.Reproducing the Situation

 Step Two Visiting Your Factory

1.Drawing a Factory Layout

2.Drafting a Conversation for Your Factory Tour

 Step Three Presenting Your Company

1.Imitating the Situation

2.Describing Company Profiles

3.A Project

 Step Four Presenting Your Products

1.Presenting Your Products with a Dialogue

2.A Small Project

3.Composing a Catalogue Sheet

 Step Five Discussing with Your Customers

1.Having a Negotiation

2.Packing and Transportation

Situation Four Solving Problems

 Step One Dealing with Complaints and Problems

1.Making Complaints

2.Entertaining Claims

 Step Two Finding a Solution

1.Refunding for a Claim

2.Sending Maintainers to Solve the Problems

Situation Five Recruiting Staff

 Step One Interview

1.Candidates' Skills T

2.Hair Style and Dress Style for a Job Interview

3.Composing a Dialogue for the Interview

4.Matching the Titles

5.Describing the Interview Situations

6.Writing a CV to Apply for a Job

7.Debate Competition

 Step Two Staff Quality

1.Multiple Choice

2.Business Protocols

3.Word Puzzle

4.Multiple Intelligences Survey

Vocabulary

参考文献

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