本书主要讲述了柯达公司的创始人乔治·伊士曼的故事，由1880年开始的这段故事，不仅使伊士曼成为传奇人物，更使柯达获得神速的发展，到本世纪90年代，柯达以成为全美最大的25家企业之一。

Pioneering good relations with his staff,he went one step further and actively encouraged his work force to come up with ideas that might improve efficiency.