本书按照教育部《关于加强高职高专教育教材建设的若干意见》的要求,本着理论知识“必须、够用”为度、以“加强实践教学环节、注重学生职业能力培养”等宗旨,和“细化教学目标为应知、应会目标”的原则进行编写。
本书参照外贸业务实际结合教学规律共分为4大模块15个单元,内容编排按照外贸业务操作步骤、由浅入深:模块一(M1):商务函电知识;模块二(M2):外贸洽谈业务;模块三(M3):外贸合同执行;模块四(M4):综合技能实训。每个单元编写又具体分为5个模块环节:即重难点提示,商务背景链接,样信参考译文,课文练习答案,技能训练。
Module 1 Basic Knowledge of Business Communications
Unit 1 Basic Knowledge of Business Communications
Module 2 Negotiation Procedure of Foreign Trade
Unit 2 Establishment of Business Relations
Unit 3 Enquiry
Unit 4 Offer
Unit 5 Counteroffer
Unit 6 Acceptance and Order
Module 3 Execution of Foreign Trade Contracts
Unit 7 Business Contract
Unit 8 Paymem
Unit 9 Letter of Credit
Unit 10 L/C Examination and Amendment
Unit 11 Shipment
Unit 12 Insurance
Unit 13 Packing
Unit 14 Complmnts and Claims
Module 4 Integrated Skills Practice
Unit 15 Integrated Business Negotiation Skills Practice
附录1 国际商务函电常用表达缩写汇总
附录2 国内常见各类商品进出口公司名称汇总
附录3 常见中国驻外机构名称汇总
附录4 常见贸易会名称汇总
参考答案
参考文献