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书名 ENTREPRENEURSHIP(精)
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作者 LORI CRANSON
出版社 NELSON
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Entrepreneurship: Creating a Venture, Second Edition was written and developed to address the common expectations of the three Entrepreneurial Studies courses in Business Studies, The Ontario Curriculum, Grades 11 and 12.

Along with a student-friendly text, Entrepreneurship: Creating a Venture, Second Edition will offer teacher resources that facilitate planning, addressing individual needs, assessment, evaluation, and reporting.

目录

UNIT 1 Entrepreneurs: Made or Born?

Chapter 1 What is Entrepreneurship?

Chapter 2 Entrepreneurs and Enterprising People

Chapter 3 Assessing Your Entrepreneurial Potent

UNIT 2 Preparing the Way

Chapter 4 Challenges and Changes in The Labour Market

Chapter 5 Invention, Innovation, and the Creative Edge

Chapter 6 Opportunities, Ideas, and the Enterprising Work Environment

Chapter 7 The Venture Plan

UNIT 3 Moving Into Action

Chapter 8 Analyzing Your Market

Chapter 9 Rolling Up Your Sleeves: Resource Allocation and Management

Chapter 10 Financing Your Dream

Chapter 11 Vision to Action: Writing the Venture Plan

Chapter 12 Venturing as a Way of Life

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