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书名 STRATEGIC ENTREPRENEURIAL GROWTH-2
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作者 Donald F.Kuratko,Harold P.Welsch
出版社 ADDISON WESLEY
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简介
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The goal of Strategic Entrepreneurial Growth is to transform the strategic process for entrepreneurs into a growth-oriented approach. The chapters are brief and to the point and include a comprehensive case and relevant journal article. The text explores strategic management process as it relates to building the entrepreneurial firm, planning, growth, and important current and future implications for entrepreneurship.

目录

Preface

Part 1 Understanding the Entrepreneurial Challenge

Chapter 1: The Challenge of Entrepreneurial Leadership in Growing Organizations

Chapter 2: The Challenge of Entrepreneurial Growth

Chapter 3: The Ethical Challenge of Growing Enterpriscs

Part 2 Strategic Issues for Emerging Ventures

Chapter 4: Opportunity Recognition: Developing Distinctive Competencies

Chapter 5: Assessment of Entrepreneurial Ventures

Chapter 6: Understanding Strategic Positioning

Chapter 7: Business Plans for Growing Ventures

Chapter 8: Succession Planning for the Family Business

Part 3 Growth Options for Strategic Impact

Chapter 9: Corporate Entrepreneurship: Developing Internal Innovation

Chapter 10: Embracing Rapid Expansion: The Franchise Option

Chapter 11: The Challenge of Venture Capital for Growing Ventures

Index

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