本书系统而又全面地介绍了电子商务的基础知识,对其中关键的电子商务术语均给出了注释,针对性、时效性强,注重理论与实际应用相结合。对引导学生和读者积极参加实践活动,将本书的知识转化为一种谋生的手段有极大的帮助和参考价值。
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书名 | 电子商务英语教程(21世纪高等院校规划教材) |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 张海波 |
出版社 | 中国水利水电出版社 |
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简介 | 编辑推荐 本书系统而又全面地介绍了电子商务的基础知识,对其中关键的电子商务术语均给出了注释,针对性、时效性强,注重理论与实际应用相结合。对引导学生和读者积极参加实践活动,将本书的知识转化为一种谋生的手段有极大的帮助和参考价值。 内容推荐 本书是一本为高等院校、高职高专电了商务专业英语教学而编写的教材。重点介绍电了商务的概念和分类、网络营销、电了支付、在线物流和电了政府等基础知识,此外还介绍了电了商务英语写作技巧等相关知识。 本书具有选材新颖、原文风格、循序渐进、通俗易懂、图文并茂、在线操作等特点。 本书既适合电子商务专业的读者,也适合相关专业的读者,还可作为从事商务工作人员的工具书。 目录 前言 Chapter 1 Overview of E-Commerce Unit 1 1.1 Passage A What is Electronic Commerce? 1.2 Notes to Passage A 1.3 Activities 1.4 Passage B The Evolution of Electronic Commerce 1.5 Notes to Passage B 1.6 Activities 1.7 Basic E-commerce English Writing 1.8 Related Reading The Basic Technology of E-Commerce — The Internet 1.9 Work Online Unit 2 2.1 Passage A The Social Effect Caused by Electronic Commerce 2.2 Notes to Passage A 2.3 Activities 2.4 Passage B Distinguishing Features of E-Commerce 2.5 Notes to Passage B 2.6 Activities 2.7 Basic E-Commerce English Writing 2.8 Related Reading The Basic Technology of E-Commerce—Internet Explorer 6 Overview 2.9 Work Online Unit 3 3.1 Passage A The Application Flow of Electronic Commerce 3.2 Notes to Passage A 3.3 Activities 3.4 Passage B Benefits and Problems Caused by Electronic Commerce 3.5 Notes to Passage B 3.6 Activities 3.7 Basic E-Commerce English Writing 3.8 Related Reading The Basic Technology of E-Commerce—Internet Outlook Express 3.9 Work Online Word Bank 1(章词汇表1) Chapter 2 Types of E-Commerce Unit 4 4.1 PassageA What is B2B? 4.2 Notesto Passage A 4.3 Activities 4.4 PassageB What is B2C ? 4.5 Notes to Passage B 4.6 Activities 4.7 Basic E-Commerce English Writing 4.8 Related Reading The Basic Technology of E-Commerce —Make Use of E-mail 4.9 Work Online Unit 5 5.1 Passage A How B2B Differs from B2C 5.2 Notes to Passage A 5.3 Activities 5.4 Passage B B2C and Its Customers 5.5 Notes to Passage B 5.6 Activities 5.7 Basic E-Commerce English Writing 5.8 Related Reading Domain, Web, Website and FTP —Simple Steps to Register a Domain Name 5.9 Work Online Word Bank 2(章词汇表2) Chapter 3 Network Marketing Unit 6 6.1 Passage A The Development of Network Marketing 6.2 Notes to Passage A 6.3 Activities 6.4 Passage B Main Strategies of Network Marketing 6.5 Notes to Passage B 6.6 Activities 6.7 Basic E-Commerce English Writing 6.8 Related Reading Domain, Web, Website and FTP —Create Your Own Web with FrontPage 6.9 Work Online Unit 7 7.1 Passage A Advantages of Network Marketing 7.2 Notes to Passage A 7.3 Activities 7.4 Passage B Network Marketing vs Traditional Marketing 7.5 Notes to Passage B 7.6 Activities 7.7 Basic E-Commerce English Writing 7.8 Related Reading Domain, Web, Website and FTP —Access to Web and Websites 7.9 Work Online Unit 8 8.1 Passage A Network User Profile 8.2 Notesto Passage A 8.3 Activities 8.4 Passage B Five-stage Customer Loyalty Model 8.5 Notes to Passage B 8.6 Activities 8.7 Basic E-Commerce English Writing 8.8 Related Reading Domain, Web, Website and FTP — How to Use CuteFTP? 8.9 Work Online Unit 9 9.1 Passage A Michelin' s Great Goal 9.2 Notes to Passage A } 9.3 Activities 9.4 Passage B Access to Market Segmentation 9.5 Notes to Passage B 9.6 Activities 9.7 Basic E-Commerce English Writing 9.8 Related Reading Cross-Cultural Communication —An Increasingly Diverse American Workforce 9.9 Work Online Word Bank 3(章词汇表3) Chapter 4 E-Payment Unit 10 10.1 Passage A Cyber Bank 10.2 Notes to Passage A 10.3 Activities 10.4 Passage B Advantages and Problems ofCyber Bank 10.5 Notesto Passage B 10.6 Activities 10.7 Basic E-Commerce English Writing 10.8 Related Reading Cross-Cultural Communication—Global Business Environments 10.9 Work Online Unit 11 11.1 Passage A The Classifications of E-payment 11.2 Notes to Passage A 11.3 Activities 11.4 Passage B Smart Cards Entering Our Lives 11.5 Notes to Passage B 11.6 Activities 11.7 Basic E-Commerce English Writing 11.8 Related Reading Cultural Differences at Home and Abroad —Cultural Diversity in the United States 11.9 Work Online Unit 12 12.1 Passage A E-Cash, the Natural Solution 12.2 Notes to Passage 12.3 Activities 12.4 Passage B Payment by E-Cash 12.5 Notes to Passage B 12.6 Activities 12.7 Basic E-Commerce English Writing 12.8 Related Reading Cultural Differences at Home and Abroad—Strategies for Global Communication 12.9 Work Online Unit 13 13.1 Passage A Mondex, a Quick Payment 13.2 Notes to Passage A 13.3 Activities 13.4 Passage B Non-cash Payment Choice 13.5 Notesto PassageB 13.6 Activities 13.7 Basic E-Commerce English Writing 13.8 Related Reading Cultural Differences at Home and Abroad —Challenges of Diversity 13.9 Work Online Word Bank 4(章词汇表4) Chapter 5 E-Shopping & Logistics Unit 14 14.1 Passage A The Flow of Shopping Online 14.2 Notesto Passage A 14.3 Activities 14.4 Passage B Making Money from Online Business 14.5 Notes to Passage B 14.6 Activities 14.7 Basic E-Commerce English Writing 14.8 Related Reading Working Effectively in Teams — Workplace Teams 14.9 Work Online Unit 15 15.1 Passage A The Definitions of Logistics and Its Evolution 15.2 Notes to Passage A 15.3 Activities 15.4 Passage B Logistic Flow System and Management 15.5 Notes to Passage B 15.6 Activities 15.7 Basic E-Commerce English Writing 15.8 Related Reading Working Effectively in Teams —Effective Work Teams with Team Membership 15.9 Work Online Unit 16 16.1 Passage A Effective Supply Chain Management 16.2 Notes to Passage A 16.3 Activities 16.4 Passage B Critical and Predictive Questions 16.5 Notesto Passage B 16.6 Activities 16.7 Basic E-Commerce English Writing 16.8 Related Reading Working Effectively in Teams —Characteristics of Effective Teams and Virtual Teams 16.9 Work Online Word Bank 5(章词汇表5) Chapter 6 E-Government Unit 17 17.1 Passage A E-Government & Its Beneficial Effects 17.2 Notes to Passage A 17.3 Activities 17.4 Passage B E-Government Programs to Be Successful 17.5 Notes to Passage B 17.6 Activities 17.7 Basic E-Commerce English Writing 17.8 Related Reading Job Hunter & Resumes 17.9 Work Online Unit 18 18.1 Passage A G to C E-Government 18.2 Notes to Passage A 18.3 Activities 18.4 Passage B E-Government Boost Private Investment 18.5 Notes to Passage B 18.6 Activities 18.7 Basic E-Commerce English Writing 18.8 Related Reading Prepare for a Job Interview Word Bank 6(章词汇表6) Appendix Appendix 1 Key to Activities练习参考答案 Appendix 2 电子商务英语觉常见术语注解 Appendix 3 电子商务英语专业词汇索引表 Appendix 4 国际贸易实务常用词汇 参考文献 参考网站 |
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