本书主要是为MBA、管理科学硕士与经管专业的本科生而写的,也适用于博士生与处于研究初级阶段的其他研究者。大多数学院与大学都要求研究生与本科生在学业完成的最后阶段撰写学位论文或研究报告,这些学生就是本书的主要目标读者。本书采用一种综合的方法,特别适用于经管研究,对咨询人员和做研究项目、正解决某一问题以及撰写报告的商业人士也是非常有用的。
网站首页 软件下载 游戏下载 翻译软件 电子书下载 电影下载 电视剧下载 教程攻略
书名 | 经管研究方法实践指南(第3版高等院校双语教学适用教材) |
分类 | 教育考试-大中专教材-成人教育 |
作者 | (英)珀威兹·加瑞//(挪)谢尔·格朗霍格 |
出版社 | 东北财经大学出版社 |
下载 | ![]() |
简介 | 编辑推荐 本书主要是为MBA、管理科学硕士与经管专业的本科生而写的,也适用于博士生与处于研究初级阶段的其他研究者。大多数学院与大学都要求研究生与本科生在学业完成的最后阶段撰写学位论文或研究报告,这些学生就是本书的主要目标读者。本书采用一种综合的方法,特别适用于经管研究,对咨询人员和做研究项目、正解决某一问题以及撰写报告的商业人士也是非常有用的。 内容推荐 本书的目的旨在帮助学生消除那种认为研究“太过于科学化”或“太抽象”的错误观念;帮助学生了解科学与研究的语言及方法;帮助他们懂得那些结构合理与论证恰当的报告是如何比那些仅以实践方法或常识为基础的报告更令人信服和更可靠的;综合并简化研究过程,为学生提供实践指南,这样他们就能够有效地完成研究项目,写出好的论文和项目报告。 目录 Part I Challenges and ambiguities of business research Introduction 1.1 Purpose 1.2 Readership 1.3 On the use of the book 2 Research in business studies 2.1 Why we do research 2.2 Research versus common sense 2.3 Different research orientations 2.4 Induction and deduction 2.5 What comes first: theory or data? 2.6 Knowledge skills and research 2.7 Why research never stops 2.8 Research and ethics 2.8.1 The researcher and the respondent 2.8.2 The researcher's moral responsibility Further reading Questions Exercises Part II The research process 3 The research process 3.1 The process perspective 3.1.1 The international dimension 3.2 Levels of research 3.3 Research and knowledge 3.4 What comes first: theory or research? 3.5 Some important concepts 3.5.1 Concepts 3.5.2 Definitions 3.5.3 Theory 3.5.4 Methods 3.6 Concluding remarks Further reading Questions Exercises 4 Research problems 4.1 Research ideas 4.2 Wrestling with research problems 4.3 Models in research 4.3.1 General concepts and specific use 4.3.2 Model purposes 4.4 The role of reviewing past literature Further reading Questions Exercises 5 Research design 5.1 The design problem 5.2 Problem structure and research design 5.2.1 Exploratory research 5.2.2 Descriptive research 5.2.3 Causal research 5.3 The problem of 'cause' 5.3.1 The importance of theory 5.4 The classic experiment 5.5 Validity threats 5.6 Other research designs 5.6.1 Cross-sectional designs 5.6.2 Time series 5.6.3 The one-shot case study 5.7 Requirements in research design 5.7.1 Research and choices Further reading Questions Exercises 6 Measurements 6.1 Defining measurement 6.1.1 Objects, properties and indicators 6.2 Levels (scales) of measurement 6.2.1 Nominal level (scale) 6.2.2 Ordinal level (scale) 6.2.3 Interval level (scale) 6.2.4 Ratio scale 6.3 Validity and reliability in measurements 6.3.1 Validity and reliability 6.3.2 Multiple indicators 6.3.3 Construct validity 6.3.4 Other forms of validity 6.4 Improving your measurements 6.5 Measurements in qualitative' research Further reading Questions Exercises 7 Data sources 7.1 Secondary data 7.1.1 Advantages of secondary data 7.1.2 Disadvantages of secondary data 7.1.3 Types of secondary data 7.2 Primary data 7.2.1 Advantages of primary data 7.2.2 Disadvantages of primary data 7.2.3 Types of primary data 7.2.4 Collecting cross-cultural data Further reading Questions Exercises 8 Data collection 8.1 Qualitative versus quantitative methods 8.2 When to use qualitative methods 8.2.1 Historical review 8.2.2 Focus groups 8.2.3 Case studies 8.3 Observations 8.4 Communication 8.5 Surveys 8.5.1 Constructing questionnaires 8.5.2 Guidelines for constructing questionnaires 8.6 Interviews 8.6.1 Preparing for an interview 8.6.2 Pre-interview 8.6.3 The interview 8.6.4 Post-interview 8.7 Focus groups 8.7.1 Advantages/disadvantages of focus groups 8.7.2 Conducting focus groups Further reading Questions Exercises 9 Sampling in empirical research 9.1 Why take samples? 9.2 Sampling procedures 9.3 Probability samples 9.3.1 Simple random sampling 9.3.2 Systematic sampling 9.3.3 Stratified sampling 9.3.4 Cluster sampling 9.4 Determining sample size 9.5 Sampling in qualitative research Further reading Questions Exercises 10 Preparation and analysis of data 10.1 Editing and coding 10.1.1 Editing ' 10.1.2 Coding 10.2 The role of statistics 10.3 Analysing one variable 10.3.1 Using graphs to describe distributions 10.3.2 Measures of dispersion 10.3.3 Types of frequency distributions 10.4 Cross-tabulation 10.S Test of hypotheses 10.5.1 A word of warning 10.6 Use of computers in research Further reading Questions Exercises Part III ~ Implementation 11 Quantitative data analysis 11.1 Examining differences 11.1.1 Hypotheses about one mean 11.1.2 Hypotheses about two means 11.1.3 Related samples 11.1.4 Comparison of more than two groups 11.2 Relationship (covariation) between variables 11.2.1 The correlation coefficient 11.2.2 Partial correlation 11.3 Explaining and predicting relationships between variables 11.3.1 Simple linear regression 11.3.2 Multiple regression 11.3.3 Dummy variables 11.3.4 Discriminant analysis 11.3.5 Logistic regression analysis 11.4 Data reduction, structure and dimensions 11.4.1 Factor analysis 11.4.2 Principal component analysis 11.5 Additional methods 11.5.1 Cluster analysis , 11.5.2 Multidimensional scaling 11.5.3 Canonical correlation analysis 11.5.4 Multivariate analysis 11.5.5 Structural equation modelling Further reading Questions Exercises 12 Qualitative data analysis 12.1 Characteristics of qualitative research 12.2 Qualitative data 12.3 Analytical procedures 12.4 Interpretation 12.5 Strategies for qualitative analysis 12.5.1 Analysing case studies 12.6 Quantifying qualitative data 12.7 Validity in qualitative research 12.8 Analysis of cross-cultural data 12.9 Use of computers in qualitative research 12.10 Case studies and triangulation Further reading Questions Exercises 13 Writing the final report 13.1 Purpose and importance of a written presentation 13.2 Guidelines 13.2.1 Audience 13.2.2 Good communication 13.2.3 Language and flow 13.2.4 Form and style 13.2.5 Headings 13.3 Structure of the report 13.3.1 Title page 13.3.2 Table of contents 13.3.3 Executive summary 13.3.4 Introduction and problem statement 13.3.5 Theoretical background 13.3.6 Methodology 13.3.7 Findings 13.3.8 Conclusions 13.3.9 Footnotes 13.3.10 Bibliography or references 13.4 Oral presentation 13.5 Writing for publication Further reading Questions Exercises References |
随便看 |
|
霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。