这是本由美国哈佛商学院提供版权的关于组织行为的全英文书籍。它主要通过案例教学,案例不仅运用于讨论研究,还作为概念或原理的例子、说明来使用。因此,它在相关领域的书籍中具有很高评价。
GEs Two-Decade Transformation: Jack Welchs Leadership (9-399-150) 1
Motorola Corporation: The View from the CEO Office (9-494-140) 25
Bob Fifer (9-495-013) 41
JetBlue Airways: Starting from Scratch(9-801-354) 53
Managing Conflict in a Diverse Workplace(9-395-090) 73
Learning from Projects: Note on Conducting a Postmortem Analysis(9-600-021) 99
The Ritz-Carlton Hotel Company(9-601-163) 111
Nordstrom: Dissension in the Ranks? (A)(9-191-002) 141
Nordstrom: Dissension in the Ranks? (B) (9-192-027) 165
Mary Kay Cosmetics: Sales Force Incentives (A)(9-190-103) 167
Mary Kay Cosmetics: Sales Force Incentives (B)(9-190-122) 183
USA TODAY: Pursuing the Network Strategy (A)(9-402-010) 185
Jan Carlzon: CEO at SAS (A)(9-392-149) 203
Jensen Shoes: Lyndon Twitchells Story(9-395-121) 217
Alaska Airlines and Flight 261 (A)(9-801-113) 225
Victory Supermarkets: Expansion Strategy?(9-599-054) 241
Novartis Pharma: The Business Unit Model (9-101-030) 261
Specialty Medical Chemicals (9-399-094) 283
Philips versus Matsushita: A New Century, a New Round (9-302-049) 307
Amelia Rogers at Tassani Communications (A) (9-492-034) 327