EDITORRECOMMEND

本书为"十三五"职业教育国家规划教材、浙江省首届普通高校新形态教材，也是省级精品课程"外贸英语函电"的配套教材；本书根据高等职业教育"强化技能，贴近岗位"的特点和要求，在第2版的基础上修订而成。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了"应用性原则"，突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析（常用短语和典型例句、样信）、小技巧、补充阅读、常见错误、生词表、行业词汇、信函注释及练习共10个部分。本书可作为高等职业院校商务英语、国际贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高校学生的自学用书。

第 3版前言
Chapter 1 Fundamentals of Business Communication 1
1.1 Letters 2
1.2 Faxes 8
1.3 E-mails 12
1.4 Other Commonly Used Methods of Communication 16
Additional Reading 19
Common Errors Made by Students 21
Vocabulary 21
Supplementary Vocabulary for Garments 22
Exercises 23
Chapter 2 Establishing Business Relations 26
Case Study 27
Additional Reading 39
Common Errors Made by Students 41
Vocabulary 42
Supplementary Vocabulary for Toys 43
Notes to Text 43
Exercises 46
Chapter 3 Business Negotiations 48
3.1 Enquiries and Replies 49
3.2 Offers 54
3.3 Counter Offers and Re-counter Offers 59
3.4 Acceptance 68
Additional Reading 69
Common Errors Made by Students 75
Vocabulary 75
Supplementary Vocabulary for Arts & Crafts 77
Notes to Text 77
Exercises 85
Chapter 4 Sending Samples 89
Case Study 90
Additional Reading 98
Common Errors Made by Students 100
Vocabulary 101
Supplementary Vocabulary for Hardware Products 102
Notes to Text 103
Exercises 106
Chapter 5 Signing a Contract 108
Case Study 110
Additional Reading 121
Common Errors Made by Students 125
Vocabulary 126
Supplementary Vocabulary for Electrical Appliances 127
Notes to Text 128
Exercises 131
Chapter 6 Terms of Payment 134
6.1 Payment 135
6.2 Urging Establishment of L/C 141
6.3 L/C Amendment and Extension 144
Additional Reading 148
Common Errors Made by Students 152
Vocabulary 152
Supplementary Vocabulary for Mechanic Products 153
Notes to Text 154
Exercises 159
Chapter 7 Packing 162
Case Study 162
Additional Reading 172
Common Errors Made by Students 174
Vocabulary 175
Supplementary Vocabulary for Electronics 175
Notes to Text 176
Exercises 178
Chapter 8 Insurance 180
Case Study 180
Additional Reading 187
Common Errors Made by Students 189
Vocabulary 189
Supplementary Vocabulary for Lights 190
Notes to Text 191
Exercises 194
Chapter 9 Shipment 197
Case Study 197
Additional Reading 208
Common Errors Made by Students 210
Vocabulary 210
Supplementary Vocabulary for Mould Products 211
Notes to Text 211
Exercises 212
Chapter 10 Complaints and Claims 214
Case Study 215
Additional Reading 224
Common Errors Made by Students 226
Vocabulary 226
Supplementary Vocabulary for Chemical Products 227
Notes to Text 228
Exercises 230
附录 233
附录 A Frequently Used Country / Area Codes 233
附录 B Commonly Used Telex Abbreviations 235
附录 C Useful Tools for Foreign Trade 239
附录 D Different Company Names by Country 239
附录 E Specimen E-mails for Cross-Border Electronic Commerce 241
参考文献 246

MEDIUMCRITICISM