本教材旨在帮助学生全面提升商务英语综合能力以及商务环境下的英语交际能力。全书共分14个单元,内容基本涵盖了商务交际活动中出现的常见话题,从商务活动着手,依次介绍了新创意、公司、工作方式、商务会议、顾客、订单及付款、广告、商务旅行、产品展示、物流、员工管理、商业道德以及全球化相关商务话题。本书中的音频以二维码的形式呈现,读者可直接用手机扫码听音。
本教材商务知识介绍简洁凝练,语言技能训练类型丰富,是学生短时间内快速掌握商务英语基本知识和技能的有效工具。
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书名 | 商务交际英语教程(高校英语选修课系列教材) |
分类 | 经济金融-经济-贸易 |
作者 | |
出版社 | 清华大学出版社 |
下载 | ![]() |
简介 | 内容推荐 本教材旨在帮助学生全面提升商务英语综合能力以及商务环境下的英语交际能力。全书共分14个单元,内容基本涵盖了商务交际活动中出现的常见话题,从商务活动着手,依次介绍了新创意、公司、工作方式、商务会议、顾客、订单及付款、广告、商务旅行、产品展示、物流、员工管理、商业道德以及全球化相关商务话题。本书中的音频以二维码的形式呈现,读者可直接用手机扫码听音。 本教材商务知识介绍简洁凝练,语言技能训练类型丰富,是学生短时间内快速掌握商务英语基本知识和技能的有效工具。 目录 Unit 1 Introduction to Business Activities Part A General business vocabulary Part B Reading: What is business Part C Listening: Turning a hobby into business Part D Translating Part E Writing skills: Notice Part F Further business story: Start your own small business Unit 2 New Ideas Part A General business vocabulary Part B Reading: Why brainstorming is a crucial element in business Part C Listening: Interview Part D Translating Part E Writing skills: Note Part F Further business story: When dogs spark big ideas Unit 3 Company Part A General business vocabulary Part B Reading: Business organization Part C Listening: Working in Apple Part D Translating Part E Writing skills: E-mail Part F Further business story: What is organizational culture Unit 4 Working Patterns Part A General business vocabulary Part B Reading: The secrets of great teamwork Part C Listening: Effective teams Part D Translating Part E Writing skills: Letter of complaint Part F Further business story: Two carcompanies, one challenge Unit 5 Business Meeting Part A General business vocabulary Part B Reading: Types of corperate meetings Part C Listening: Business metting Part D Translating Part E Writing skills: Minutes Part F Further business story: Business meeting etiquette Unit 6 Customers Part A General business vocabulary Part B Reading: What is a customer? Part C Listening: How to entertain clients Part D Translating Part E Writing skills: Sales letter Part F Further business story: Keeping your customers loyal Unit 7 Orders and Payments Part A General business vocabulary Part B Reading: Methods of payments in global marketplace Part C Listening: Urging the buyer to open the L/C Part D Translating Part E Writing skills: Persuasive letter Part F Further business story: How to write sales contracts Unit 8 Advertising Part A General business vocabulary Part B Reading: Types of advertising Part C Listening: Destin chamber of commerce Part D Translating Part E Writing skills: Questionnaire Part F Further business story: History of Coca-Cola company and its advertising Unit 9 Business Travel Part A General business vocabulary Part B Reading: A glimpse into a business travel Part C Listening: Booking a flight seat Part D Translating Part E Writing skills: Graph description Part F Further business story: Tips for business trips Unit 10 Presentino Proaucts Part A General business vocabulary Part B Reading: Elements of doing good presentation Part C Listening: Viscal Part D Translating Part E Writing skills: Business report Part F Further business story: How to plan reports Unit 11 Logistics Part A General business vocabulary Part B Reading: Logistics Part C Listening: Interview with Evergreen Group Part D Translating Part E Writing skills: Proposal Part F Further business story: DHL: A leader in global logistics Unit 12 Staff Management Part A General business vocabulary Part B Reading: Job analysis Part C Listening: How to choose a manager Part D Translating Part E Writing skills: CV Part F Further business story: Human resources management Unit 13 Business Ethics Part A General business vocabulary Part B Reading: Business ethnics Part C Listening: Takata air bag recall Part D Translating Part E Writing skills: Application letter Part F Further business story: The Enron scandal and ethics Unit 14 Going Global Part A General business vocabulary Part B Reading: Multinational corporations Part C Listening: Entering international market Part D Translating Part E Writing skills: Presentation Part F Further business story: Going global: The importance of cross-cultural communication in business |
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