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书名 新编旅游英语教程(第3版)
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作者 编者:杨燕//潘惠霞 著 杨燕,潘惠霞 编
出版社 东北财经大学出版社
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简介
目录
  
\t



\t



\tUnit One



\tText A China to Become the Second Largest Tourism Economy within the Decade



\tText B Travel as an Industry



\tPractical Writing:Notice(1)



\tSupplementary Reading Basic Approaches to the Study of Tourism(1)



\tUnit Two



\tText A What is Tourism?



\tText B The Study of Tourism



\tPractical Writing : Notice(2)



\tSupplementary Reading Basic Approaches to the Study of Tourism(2)



\tUnit Three



\tText A Globalization and the Tourism Industry



\tText B Globalization and a New Type of Tourist



\tPractical Writing : Letter(1)



\tSupplementary Reading Insecurity, Risks and Crises in Tourism



\tUnit Four



\tText A Cultural Tourism



\tText B Cultural Effects of Tourism



\tPractical Writing : Letter(2)



\tSupplementary Reading Different Types of Tourism



\tUnit Five



\tText A Hospitality Resources



\tText B What is Hospitality Management?



\tPractical Writing : Invitation Card



\tSupplementary Reading Ecotourism



\tUnit Six



\tText A Top Five Trends in China's Outbound Travel Market



\tText B The Airline Industry



\tPractical Writing : Reservation Letter



\tSupplementary Reading Impact of Tourism on Employment



\tUnit Seven



\tText A Seven Big Issues for Travel and Tourism in 2017



\tText B The Food Service Industry



\tPractical Writing : Letter of Confirmation



\tSupplementary Reading Tourism as a Globalised System



\tUnit Eight



\tText A Future Trends in Tourism



\tText B The Arrival of Heritage Tourism



\tPractical Writing : Letter of Application



\tSupplementary Reading Are We There Yet?



\tUnit Nine



\tText A The Different Types of Tourists in Tourism Industry



\tText B Recreation



\tPractical Writing : R6sum6



\tSupplementary Reading How to Conduct a Customer Satisfaction Survey



\tUnit Ten



\tText A The Language of Tourism



\tText B Attractions



\tPractical Writing : Thank-you Letter



\tSupplementary Reading Entertainment and Shopping



\tUnit Eleven



\tText A Types of Travel Agencies



\tText B Travel Agency Organizations



\tPractical Writing : Complaints



\tSupplementary Reading The World Tourism Organization



\tUnit Twelve



\tText A Developing Your Guiding Skills



\tText B The Channels of Distribution



\tPractical Writing : Letters of Inquiry or Request



\tSupplementary Reading 5 Pre-Tour Must-Do's for a Great Tour Guide



\tUnit Thirteen



\tText A How to Write a Tourism Marketing Plan



\tText B Spe Segments of Business Travel



\tPractical Writing : Welcome Speech



\tSupplementary Reading Business Tourism



\tUnit Fourteen



\tText A Studying Tourist Behavior



\tText B Behavior of Individual Customers



\tPractical Writing : Advertisement



\tSupplementary Reading Bright Future for Travel Agents



\tUnit Fifteen



\tText A Why is Demand Important?



\tText B Market Potential Analysis



\tPractical Writing : Business Reports



\tSupplementary Reading Mass-Market Tourism



\tUnit Sixteen



\tText A Life-Seeing Tourism



\tText B Improvement in Educational and Cultural Content of Tourism



\tPractical Writing : Hotel Reservation Agreement



\tSupplementary Reading Types of Destinations——Travel Experiences



\tReferences



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