许德金编著的《领先商务英语综合教程(2领先商务英语专业系列教材)》是领先商务英语专业系列教材中综合教程1-4中的第二册。可作为商务英语专业基础阶段综合课/精读课教材,也可作为大学外语选修课商务英语方面的教材使用。本书将语言技能、商务知识、跨文化交际/沟通能力结合起来,通过3篇课文分别体现,并设相应的知识模块。以读写为主,听说为辅,配有网络视频资源。
Section I Traveling
Unit 1 Going Abroad
Unit 2 Like a City’S Brand.Like lts Identity
Unit 3 Travelog
Case Study:Hangzhou City Brand Promotion Community
Section II Cross-CulturaI Communication
Unit 4 Culture Difference
Unit 5 Emerging Economies
Unit 6 Mergers and Takeovers
Case Study:Training and Development for Cultural Diversity
Section III Globalization
Unit 7 Global versus National Cultu res
Unit 8 Globalization and Colonization
Unit 9 GlobaI Warming
Case Study:French Film Quotas and Cultu ral Protectionism