本书通过一件完整的案例展示了在美国经商所要经历的各道程序，以及每个程序所用的语言表达。撇掉了呆板、枯燥的理论讲解，也避免了与实际商务需求不相符的纯语言学习。

来自北美的知名作者，展示了在美国经商的真实语境，口语化强，简单易学。

本书设置了预热、剧情、万变句型、实用表达等多个板块，内容丰富，帮助读者全面了解掌握该环节所需语言表达。除此之外，本书还配有注释及翻译，辅导性强，方便读者自学。

本书从公司注册开始讲述一个完整的案例，涉及到注册、开立账户、银行贷款、租用办公室、申请进出口许可、建立网站等诸多环节。内容既生动形象，又面面俱到。不仅如此，本书还将主人公定位为中国的服装生产商，代表了中国出口最多的行业之一。中国的企业家或商人在海外市场谋求发展，语言和商经缺一不可。本书一切以读者的需求出发，把语言和经商两者有效地结合起来，实用而又全面，全书共25章，每一章均包括7个板块：

◆预热Pre-leaning

◆万变句型Universal Sentence Pattern

◆实用表达UsefuI Words and Phrases

◆练习Exercises

◆答案Answers

◆译文Chinese Version

Chapter 1 Liu Zhiyuan Registers His Company

Chapter 2 Liu Zhiyuan Applies for a Business Account

Chapter 3 Liu Zhiyuan Applies for a Bank Loan

Chapter 4 Liu Zhiyuan Rents an Office

Chapter 5 Liu Zhiyuan Applies for an Import Permit

Chapter 6 Liu Zhiyuan Contracts a Web Designer to Build His Company's Website

Chapter 7 Liu Zhiyuan Interviews a Potential Employee

Chapter 8 Liu Zhiyuan Interviews Potential Retailers

Chapter 9 Liu Zhiyuan Rewards an Excellent Employee

Chapter 10 Liu Zhiyuan Motivates an Employee Whose Performance Has Faltered

Chapter 11 Liu Zhiyuan Interviews a Potential Logistics Partner

Chapter 12 Liu Zhiyuan Plays a Round of Golf with Clients

Chapter 13 Liu Zhiyuan Develops a Marketing Campaign

Chapter 14 Liu Zhiyuan Advertises a Sales Promotion

Chapter 15 Liu Zhiyuan Conducts a Market Survey

Chapter 16 Liu Zhiyuan Makes a Sales Call

Chapter 17 Liu Zhiyuan Gives a Tour of His Factory

Chapter 18 Liu Zhiyuan Receives a Client and Explains His Product Line

Chapter 19 Liu Zhiyuan Signs a Contract with a Client

Chapter 20 Liu Zhiyuan Gives a Presentation at an Exhibition

Chapter 21 Liu Zhiyuan Handles a Customer Complaint

Chapter 22 Liu Zhiyuan Pays His Company's Taxes

Chapter 23 Liu Zhiyuan Processes Business for Another Company

Chapter 24 Liu Zhiyuan Deals with Customs Officials

Chapter 25 Liu Zhiyuan Presents Orient Fashions to Venture Capitalists

Answers

Chinese Version