本书不同于传统的通信专业英语,针对职业特点,降低了难度,紧扣“即学即用”,突出口语的重要性。
教材首先安排了3个准备单元,收录专业常用的词汇、表达和简短的职业会话;正文12个单元中,前10个单元按照通信行业的业务分类讲述和训练,后两个单元选择宽带和移动语音业务进行强化训练;最后给出了12篇阅读材料,这些材料主要包括:中国通信行业和通信公司简介,教材正文未涉及的、尚未或较少在我国通信行业出现的业务介绍,与外国客户交流的技巧和知识,用户协议。为方便老师教学,在人民邮电出版社网站上还配有课文的参考译文,供教师下载。
本书适用于通信运行专业学生、电信营业员、电信业务营销员、通信终端销售和移动营业员作为教材或培训教材使用。
本书是一本面向高等高专通信运营专业使用的专业英语教程,也是国内第一本针对通信运营专业的英语教材将传统的英语学习和学生的专业紧密结合是近来我国高职院校英语教学改革的方向所在,而目前尚无真正意义上适合高职高专通信运营专业的英语教程问世,这是在教学改革中遇到的难题之一。本教材紧扣时代背景,密切联系通信运营专业实际,对国内目前通信运营商常见的业务分章节分门别类进行讲解和练习。此外,教材前瞻性地对4G等业务的涉及也是教材的独到之处。本书不同于通信英语,降低了理论难度,注重实用性,也方便了各位非专业英语老师的使用。
PreparatoryUnit 1 Useful Words and Phrases in Telecommunication Industry
PreparatoryUnit 2 Useful Expressions in Telecommunication Industry
PreparatoryUnit 3 Frequently Used Dialogues in Common Telecommunication Services
Unit 1 Telecommunication and Voice Communication
Part 1 Background Reading: Telecommunication and Voice Communication
Part 2 Remember and Practice: Verizon Freedom Essentials
Part 3 Useful Information: What is Telemarketing?
Exercises
Unit 2 Mobile Phone and Applications (Ⅰ)
Part 1 Background Reading: Mobile Phone and Applications (Ⅰ)
Part 2 Remember and Practice: AT&T Wireless Plans
Part 3 Useful Information: A Brief History of Cell Phones
Exercises
Unit 3 Mobile Phone and Applications (Ⅱ)
Part 1 Background Reading: Mobile Phone and Applications (Ⅱ)
Part 2 Remember and Practice: Cell Phone Tones and Graphics
Part 3 Useful Information: Choosing a Mobile Phone Network
Exercises
Unit 4 Personal Handy-phone System
Part 1 Background Reading: Personal Handy-phone System
Part 2 Remember and Practice: PHS Basic Services
Part 3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear
Exercises
Unit 5 SMS
Part 1 Background Reading: SMS
Part 2 Remember and Practice: Google SMS
Part 3 Useful Information: Tips for Doing Telephone Sales
Exercises
Unit 6 Bromlband Internet Access
Part 1 Background Reading: Broadband
Part 2 Remember and Practice: Verizon FiOS Internet
Part 3 Useful Information: Telemarketing: What would They Think and Response?
Exercises
Unit 7 Mobile Broadband
Part 1 Background Reading: Mobile Broadband and GPRS
Part 2 Remember and Practice: Everything about GPRS
Part 3 Useful Information: What is WAP
Exercises
Unit 8 Telephone Cards
Part 1 Background Reading: Telephone Cards in General
Part 2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card
Part 3 Useful Information: How to Use Phone Cards in China
Exercises
Unit 9 Trunk Communication
Part 1 Background Reading: A Little Trunking Theory
Part 2 Remember and Practice: Walkie Talkies
Part 3 Useful Information: Trunking Benefits
Exercises
Unit 10 Brief introductions to Other Services of Telecom Companies
Part 1 Background Reading: Intelligent Network
Part 2 Remember and Practice: Other Services
Part 3 Useful Information: Getting to Know Cross Cultural Negotiation
Exercises
Unit 11 Practice: FAQ on Broadband of AOL
Exercises
Unit 12 Practice: THINK! Advice--Mobile Phones
Exercises
Reading Materials
Passage 1 Communications in the People's Republic of China
Passage 2 China Telecom
Passage 3 China Mobile
Passage4 China--The3GOpportunity(Ⅰ)
Passage 5 China--The 3G Opportunity (Ⅱ)
Passage 6 4G-the 4th Generation of Telecom System (Ⅰ)
Passage 7 4G-the 4th Generation of Telecom System (Ⅱ)
Passage 8 Cross Cultural Negotiation
Passage 9 Cross Cultural Communication: Basic Tips
Passage 10 Breaking the Barriers of Intercultural Communication
Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service (Consumer/SMB) (Ⅰ)
Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service (Consumer/SMB) (Ⅱ)
Appendix
Vocabulary
Reading Materials
References