网站首页  软件下载  游戏下载  翻译软件  电子书下载  电影下载  电视剧下载  教程攻略

请输入您要查询的图书:

 

书名 通信运营与管理专业英语教程(21世纪高职高专电子信息类规划教材)
分类 教育考试-大中专教材-成人教育
作者 李学军
出版社 人民邮电出版社
下载
简介
编辑推荐

本书不同于传统的通信专业英语,针对职业特点,降低了难度,紧扣“即学即用”,突出口语的重要性。

教材首先安排了3个准备单元,收录专业常用的词汇、表达和简短的职业会话;正文12个单元中,前10个单元按照通信行业的业务分类讲述和训练,后两个单元选择宽带和移动语音业务进行强化训练;最后给出了12篇阅读材料,这些材料主要包括:中国通信行业和通信公司简介,教材正文未涉及的、尚未或较少在我国通信行业出现的业务介绍,与外国客户交流的技巧和知识,用户协议。为方便老师教学,在人民邮电出版社网站上还配有课文的参考译文,供教师下载。

本书适用于通信运行专业学生、电信营业员、电信业务营销员、通信终端销售和移动营业员作为教材或培训教材使用。

内容推荐

本书是一本面向高等高专通信运营专业使用的专业英语教程,也是国内第一本针对通信运营专业的英语教材将传统的英语学习和学生的专业紧密结合是近来我国高职院校英语教学改革的方向所在,而目前尚无真正意义上适合高职高专通信运营专业的英语教程问世,这是在教学改革中遇到的难题之一。本教材紧扣时代背景,密切联系通信运营专业实际,对国内目前通信运营商常见的业务分章节分门别类进行讲解和练习。此外,教材前瞻性地对4G等业务的涉及也是教材的独到之处。本书不同于通信英语,降低了理论难度,注重实用性,也方便了各位非专业英语老师的使用。

目录

PreparatoryUnit 1 Useful Words and Phrases in Telecommunication Industry

PreparatoryUnit 2 Useful Expressions in Telecommunication Industry

PreparatoryUnit 3 Frequently Used Dialogues in Common Telecommunication Services

Unit 1 Telecommunication and Voice Communication

 Part 1 Background Reading: Telecommunication and Voice Communication

 Part 2 Remember and Practice: Verizon Freedom Essentials

 Part 3 Useful Information: What is Telemarketing?

 Exercises

Unit 2 Mobile Phone and Applications (Ⅰ)

 Part 1 Background Reading: Mobile Phone and Applications (Ⅰ)

 Part 2 Remember and Practice: AT&T Wireless Plans

 Part 3 Useful Information: A Brief History of Cell Phones

 Exercises

Unit 3 Mobile Phone and Applications (Ⅱ)

 Part 1 Background Reading: Mobile Phone and Applications (Ⅱ)

 Part 2 Remember and Practice: Cell Phone Tones and Graphics

 Part 3 Useful Information: Choosing a Mobile Phone Network

 Exercises

Unit 4 Personal Handy-phone System

 Part 1 Background Reading: Personal Handy-phone System

 Part 2 Remember and Practice: PHS Basic Services

 Part 3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear

 Exercises

Unit 5 SMS

 Part 1 Background Reading: SMS

 Part 2 Remember and Practice: Google SMS

 Part 3 Useful Information: Tips for Doing Telephone Sales

 Exercises

Unit 6 Bromlband Internet Access

 Part 1 Background Reading: Broadband

 Part 2 Remember and Practice: Verizon FiOS Internet

 Part 3 Useful Information: Telemarketing: What would They Think and Response?

 Exercises

Unit 7 Mobile Broadband

 Part 1 Background Reading: Mobile Broadband and GPRS

 Part 2 Remember and Practice: Everything about GPRS

 Part 3 Useful Information: What is WAP

 Exercises

Unit 8 Telephone Cards

 Part 1 Background Reading: Telephone Cards in General

 Part 2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card

 Part 3 Useful Information: How to Use Phone Cards in China

 Exercises

Unit 9 Trunk Communication

 Part 1 Background Reading: A Little Trunking Theory

 Part 2 Remember and Practice: Walkie Talkies

 Part 3 Useful Information: Trunking Benefits

 Exercises

Unit 10 Brief introductions to Other Services of Telecom Companies

 Part 1 Background Reading: Intelligent Network

 Part 2 Remember and Practice: Other Services

 Part 3 Useful Information: Getting to Know Cross Cultural Negotiation

 Exercises

Unit 11 Practice: FAQ on Broadband of AOL

 Exercises

Unit 12 Practice: THINK! Advice--Mobile Phones

 Exercises

Reading Materials

 Passage 1 Communications in the People's Republic of China

 Passage 2 China Telecom

 Passage 3 China Mobile

 Passage4 China--The3GOpportunity(Ⅰ)

 Passage 5 China--The 3G Opportunity (Ⅱ)

 Passage 6 4G-the 4th Generation of Telecom System (Ⅰ)

 Passage 7 4G-the 4th Generation of Telecom System (Ⅱ)

 Passage 8 Cross Cultural Negotiation

 Passage 9 Cross Cultural Communication: Basic Tips

 Passage 10 Breaking the Barriers of Intercultural Communication

 Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service (Consumer/SMB) (Ⅰ)

 Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service (Consumer/SMB) (Ⅱ)

Appendix

 Vocabulary

 Reading Materials

References

随便看

 

霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。

 

Copyright © 2002-2024 101bt.net All Rights Reserved
更新时间:2025/4/8 7:57:26