Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Including more than five hundred age-, gender-, and lifestyle-specific designs from around the world, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generation X, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catchphrases, mascots, Iogos, product packaging, retail environments, and promotions.

Kids Age 3-8

Tweens & Teens

Generations X and Y

Baby Boomers

Modern Morns & Hip Parents

Sports Enthusiasts

Foodies

Index