本书是一本为从事外经外贸和其他涉外行业的人员以及相关专业的学习者而编写的商务阅读材料。英文是国际语言。全球人口当中约有十亿人使用这种语言沟通。在我国加入WTO之后。我国与世界各国之间在经贸、文化、教育等领域的交流与合作日益频繁。英语作为一门通用的国际性语言在对外交往中起着极其重要的作用。

书中所选材针对性强、信息量大。所选文章不但题材广泛、体裁多样，而且内容新颖、语言优美，有利于读者增强语感、扩大词汇量。词汇注释准确、详细，从而为读者阅读扫清障碍。文章长度适中，适合不同层次的读者使用，给读者修筑一条登上英语巅峰的通道。

1 WTO世贸组织／1

2 Merger and Acquisition合并和收购活动／2

3 Globalization全球化／4

4 Business Letter Writing商务书信的撰写／6

5 An Offer Without Engagement无约束力的报盘／8

6 Confirming An Order确认订货／10

7 The Container Service集装箱业务／1 1

8 Documents Against Payment(D／P)付款交单／13

9 Documents Against Acceptance(D／A)承兑交单／14

10 Britain Squeezes Juice Deal Out Of EC英国巧榨欧共体橙汁／15

ll Special Drawing Rights特别提款权／17

12 International Trade and The Theory of Comparative Advantage国际贸易和比较成本论／19

13 International Marketing Research and Steps 国际营销调研及步骤／21

14 What Is E-Commerce? 什么是电子商务／29

15 No One Story Fits All of Asia? 没有一条能适用于全亚洲的规则?／34

16 Competition and Cooperation竞争与合作／38

17 Asset and Cash Flow Management资产和现金流动管理／44

18 Benefits and High price of Globalizing Economy经济全球化的好处和代价／48

19 Who owns Company's Stock? 谁能持有公司股票?／52

20 The Pattern of Problem Solving in Business 商业决策模式／56

2l HR 400 Bill HR 400法案／59

22 Receiving Guest接待顾客／62

23 What Is Inquiry? 什么是询盘?／68

24 Negotiation协商价格／74

25 Customer Relationship Manage-nent客户关系管理／78

26 International Business and Cross—cultural COmmunication国际商业和跨文化交流／82

27 Pol icy of Nonintervention of Governments政府的不干涉政策／84

28 Administration of the Trade Regime(1) 贸易制度的实施(1)／88

29 Administration of the Trade Regime(2) 贸易制度的实施(2)／91

30 Recession Results in Cuts--Haircuts货币贬值政府削减进口商品逼上梁山国人“削减”头发／94

31 Online Transaction 网上交易／96

32 Nike Purchasing Converse for$305 Million耐克斥资3．05亿美元收购匡威／98

33 Myths About the Internet因特网之谜／100

34 Country's Capacity to Produce Wealth 国家创造财富的能力／105

35 Google Leading Role of Internet网络业的龙头／108

36 Essential to Open a French Bank有必要开一个法国账户／111

37 System of Banking Secrecy and Numbered Accounts of Swiss Banks瑞士银行的保密系统和记账单／113

38 Consumers and Their Motives 消费者和消费动机／116

39 Employers’Influence on the Earnings雇主对收入的影响／119

40 The Definition of“Price”“价格”的定义／122

4l Top—Earning Fictional Characters 最赚钱的虚拟人物／124

42 Motorola to Invest Billions in Booming China Market摩托罗拉拟向欣欣向荣的中国市场投资数十亿／130

43 Mutton on the Menu at India's McDonald's 印度麦当劳：牛肉换羊肉／132

44 The History of P&G宝洁公司的历史／134

45 Brand It Like Beckham像贝克汉姆一样造势／137

46 What keeps U．S．Brands Aloft? 美国品牌成功的秘诀／141

47 To Be Rich你应该致富／144

48 Spy Satellites of a Different Sort另类“间谍”卫星／146

49 The History of Nokia诺基亚的发展史／148

50 Refrigerator And Oven in One冰火相容其乐无穷／150

51 Nokia's Camera-Mobile Phone诺基亚7650／1 52

52,The Wal-Mart Story沃尔玛的传奇／153

53 Do You Know Joe Girard? 你知道乔·吉拉德吗?／157

54 Airline Jobs Lose Luster“飞”不起来的航空业／159

55 Are They Worth It? 他们值得你拥有吗?／161

56 Oprah Gets on Forbes欧普拉跻身“福布斯”／163

57 Is it Unethical To Purposely Distort Information故意歪曲信息道德吗?／164

58 Theaters Going Digital影院进入数字化时代／167

59 What Characteristics Should Entrepreneurs Possess?企业家应该具备什么素质?／169

60 Brand Value品牌价值／171

6l Apple Goal：Easy Access To Interent苹果公司的目标：轻松入网／173

62 Upside Down Pyramid：American Style of Management倒过来的金字塔：美国式企业管理方法／175

63 Telephone电话／177

64 How to Seek Jobs? 怎样求职?／179

65 Advertisement广告／183

66 Mercedes and Benz梅塞德斯和奔驰／187

67 Chile's Tourist Sector智利旅游业／190

68 Marketing and Sales销售和减价出售／195

69 The War for Talent天才雇员争夺战／199

70 HowtoHarnessNewTechnologies怎样利用新技术／203

71 Preparing a Good Resume准备一份好的简历／206

72 How to Succeed in Applying for a Job? 怎样在申请工作中获得成功?／210

73 Telemedicine远程医学／215

74“Lemons”in Used Car Market旧汽车市场的蹩脚货／217

75 David Jones and His Salary大卫·琼斯和他的薪金／219

76 Packaging包装／221

77 Brands品牌／224

78 Online Selling 网上销售／227

79 Digital Wallets数字钱夹／230

80 Internet Explorer 6 IE6／234

8l Virtual Enterprise虚拟企业／239

82 Insurance保险／241

83 Marketing营销／245

84 Financial Planner理财顾问／250

85 Managing the Business Enterprise管理企业／254

86 Microsoft Monopolistic Abuses 微软垄断性恶意竞争／257

87 E-Business 电子商务／26 1

88 Travelers Debate Value of Business．Class Rooms 旅行者对商务客房价值的对话／266

89 Web Ads Getting“In Your Face” 网络广告扑面而来／271

90 Ideas about Equality平等思想／276

91 Acer's Approach：Employee Investors宏暮策略：雇员持股／279

92 Different Corporate Cultures不同的企业文化／286

93 What Should Boards Do When in Trouble处于困境时，董事会何去何从?／290

94 Teenager hopes his firm will become another Microsoft少年经理梦想他的公司成为第二个微软／293

95 Hotel Management：A F ive—Star Career 旅店管理：五星级的职业／297

96 Over．capacity in the Car Business 汽车业生产能力过剩／303

97 Securities Markets证券市场／307

98 Outstanding Cultural Diversity Programs 多元文化连着我和你／312

99 Business Law商法／317