An elegant exploration of how social epidemics work,whether they are fashion trends, diseases, or behavior patterns such as crime One of the most interesting aspects of Gladwell's book is the way it reaffirms that human beings are profoundly social beings influenced by and influencing other human beings, no matter how much technology we introduce into our lives.

THE TIPPLNG POLNT IS THAT MAGIC MOMENT WHEN AN IDEA, TREND, OR SOCIAL BEHAVIOR CROSSES A THRESHOLD, TIPS, AND SPREADS LIKE WILDFIRE.Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people through out the world think about selling products and disseminating ideas.

Introduction

     ONE

The Three Rules of Epidemics

     TWO

     The Law of the Few:

Connectors, Mavens, and Salesmen

     THREE

     The Stickiness Factor:

  Sesame Street, Blue's Clues,

and the Educational Virus