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内容推荐 本教程围绕多个重要的商务和经济主题,通过原版阅读材料进行实操训练,让学习者逐步积累专业术语和专业知识,领会并掌握各种阅读技巧,提升阅读速度与理解能力,为国际商务交流奠定坚实基础。全书共含8单元,各单元有机结合商务专题、思政主题与阅读技巧,涵盖常见商务语篇体裁。 目录 Unit 1 Reading Business English for Success 1.1 Focused Reading Passage A Features of Business English Passage B Reading Skills for Unpackaging Business Reports 1.2 Fast Reading Passage C Use of English in the Professional World in Hong Kong 1.3 Extended Reading Passage D The Science Behind Reading 1.4 Further Exploration Chinese Economy Remains Strong 1.5 Reading Skills Chunking for Better Memory Your Attitudes and Preconceptions About Reading Unit 2 Marketing and Advertising 2.1 Focused Reading Passage A. From Mass Marketing to Mass Customization Passage B Cultural Differences in TV Commercials:China vs West Countries 2.2 Fast Reading Passage C Popular Chinese Marketing Terms 2.3 Extended Reading Passage DTrue Stories of Chinese Food 2.4 Further Exploration …… |