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内容推荐 《新编旅游英语/高等教育“十三五”规划教材》是在旅游产业蓬勃发展的背景下推出的一部反映大旅游业教学和研究前沿成果的专业英语教材,旨在培养学生运用专业英语从事旅游服务、旅游管理,并进行初步的旅游研究的能力,适用于72~96课时的专业英语教学。 《新编旅游英语/高等教育“十三五”规划教材》共分15个单元,从服务哲学人手,既涵盖了旅游业传统的旅行、食宿、景区等业务领域和旅游产品、旅游营销等商业活动,又探讨了特种旅游、休闲娱乐、户外运动、生态旅游等旅游业的新兴话题,并从沟通、文化、旅游影响、可持续发展等视角对此进行了梳理,是一部体系完备、注重应用、对学生的英语和专业水平的提高均有很大帮助的旅游专业英语教材。 目录 Unit 1 Service PART I TEXT Text A What Are Services? Text B Service Level Agreement: Consequences for Non-performance PART II DIALOGUE Dialogue 1 Applying for a Visa Dialogue 2 Booking Tickets PART III GOOD TO KNOW:Transportation Terms PART IV EXERCISES Unit 2 Tourism PART I TEXT Text A Defining Tourism Text B Tourism, Good or Bad PART II DIALOGUE Dialogue 1 Changing Foreign Currency Dialogue 2 Taking a Taxi PART III GOOD TO KNOW:At the Airport PART IV EXERCISES Unit 3 Transportation and Travel Services PART I TEXT Text A Airline Services Text B Travel Services PART II DIALOGUE Dialogue 1 At the Information Desk Dialogue 2 Security Check PART III GOOD TO KNOW:Business Service PART IV EXERCISES Activity 1 Workshop 1.New Headline Unit 4 Hospitality Industry PART I TEXT Text A You Are What You Eat Text B Hostel PART II DIALOGUE Dialogue 1 Going Through Security Dialogue 2 Announcements at the Gate PART III GOOD TO KNOW.In the Restaurant PART IV EXERCISES Unit 5 Tourism Attraction PART I TEXT Text A Touring round Banff Text B Tourism Attraction PART II DIALOGUE Dialogue 1 On the Plane: Captain's Announcement Dialogue 2 On the Plane: Having Meal PART III GOOD TO KNOW:The Types of Luggage PART IV EXERCISES Unit 6 Tourist Product PART I TEXT Text A The Silk Road, from Xi'an to Kashgar Text B Banpo Museum PART II DIALOGUE Dialogue 1 Immigration Formalities Dialogue 2 Luggage Claiming PART III GOOD TO KNOW:Maintenance and Safety PART IV EXERCISES Activity 2 Spot Survey and Class Presentation I: Incoming Tourists'Overall Impression on China Unit 7 Tourism Marketing PART I TEXT Text A Tourism Marketing Text B Accor Launches Backpacker Brand PART II DIALOGUE Dialogue 1 Customs Clearance(A) Dialogue 2 Customs Clearance(B) PART III GOOD TO KNOW:Housekeeping PART IV EXERCISES Unit 8 Communication PART I TEXT Text A Developing Interpersonal Skills Text B The Concept of "Face" in Chinese-American Interaction PART II DIALOGUE Dialogue 1 Reserving a Room Dialogue 2 Arranging the Luggage PART III GOOD TO KNOW:Chinese Traditional Items PART IV EXERCISES Unit 9 Special Interest Tours PART I TEXT Text A Virtual Tourism Text B Adventure Tours in Antarctica PART II DIALOGUE Dialogue 1 Tidying the Room Dialogue 2 Laundry Service PART III GOOD TO KNOW:Cashier's Terms PART IV EXERCISES Activity 3 Workshop 2:The Ski Resort Unit 10 Sports and Outdoor Activities PART I TEXT Text A Backpacking Text B Sport Tourism PART II DIALOGUE Dialogue 1 Room Service Dialogue 2 About the Use of Safe-Deposit Box PART III GOOD TO KNOW:Chinese Art PART IV EXERCISES Unit 11 Leisure and Recreation PART I TEXT Text A Elephant Tourism in Laos Text B Cruise PART II DIALOGUE Dialogue 1 Additional Bed Dialogue 2 Daily Items PART III GOOD TO KNOW.Switchboard PART IV EXERCISES Unit 12 Ecotourism PART I TEXT Text A Ecotourism Text B The Role of Ethics in Ecotourism PART II DIALOGUE Dialogue 1 Maintenance Service Dialogue 2 Lodging a Complaint at a Hotel PART III GOOD TO KNOW:Ancient Chinese Architecture PART IV EXERCISES Activity 4 Spot Survey and Classroom Presentation 2..Museum Visitors' Survey Unit 13 Tourism Culture PART I TEXT Text A What Is Religion? Text B Films in Contemporary China PART II DIALOGUE Dialogue 1 Booking a Table Dialogue 2 Having Western Food PART III GOOD TO KNOW:Sports Items PART IV EXERCISES Unit 14 Tourism Impact PART I TEXT Text A Social Impacts of Tourism Text B Ecological Impacts of Tourism PART II DIALOGUE Dialogue 1 Booking Tickets for Shows Dialogue 2 In the Fitness Center PART III GOOD TO KNOW:Public Transportation PART IV EXERCISES Unit 15 Tourism Sustainability PART I TEXT Text A Tourism Development in Cyprus Needs to Be Sustained Text g The Tourist as Target: Direct Victim of Political Instability PART II DIALOGUE Dialogue 1 Hairdressing Dialogue 2 Booking Facilities and Personnel PART III GOOD TO KNOW:Chinese Dishes PART IV EXERCISES Activity 5 Theme Trail Design for a Target City——Take Boston's Freedom Trail as a Template Appendix Tourism Links REFERENCES |