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内容推荐 《商务英语阅读(第3册)(第二版)》依据《高等学校商务英语专业本科教学质量国家标准》,综合商务英语专业教学大纲的要求编写,主要培养学生的阅读理解能力、逻辑思维能力和跨文化沟通能力等。本书共10个单元,内容涉及国际组织、贸易壁垒、产品质量、商务领导力、商务团队合作、商业创新、商务冲突、客户服务、商业竞争、商务礼仪。本书每个单元均由Text A、Text B及相关练习题组成,Text A侧重国际商务知识习得,Text B是本土化商务语篇阅读材料,课后阅读练习与阅读技巧相结合,注重学生阅读能力的提高。本书每个单元均设计了Chinese Values板块,选取了与单元主题相关的内容,以增加教材的趣味性,加强传统文化的普及。此外,针对学生英语专业四级考试的需求,本书最后附有2019年-2022年的英语专业四级阅读理解真题供学生课下练习。本教材在编写过程中体现如下特色: 选材主题突出时代性。 选材内容兼具国际化和本土化。 强调商务语境下分析问题、解决问题的实践能力。 兼顾商务知识的专业性和传统文化的普及性。 目录 Unit 1 International Organizations Text A Regional Growth, Stability, Integration Set for Boost Text B Essentials on AIIB Chinese Values Unit 2 Trade Barriers Text A Why the World Needs Better -- not Less -- Globalization Text B Globalization and China Doesn't Stop Here Chinese Values Unit 3 Product Quality Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Proq Text B The Return of Craftsmanship in China Chinese Values Unit 4 Business Leadership Text A Why Deception Is Probably the Single Most Important Leadership Skill Text B In Interviews, Female CEOs Say They Don't Expect Much Support-at Home or at Work Chinese Values Unit 5 Business Teamwork Text A 5 Things High-Performing Teams Do Differently Text B Developing Cooperative Teams to Support Individual Performance and Well-Being in a Call Center in China Chinese Values Unit 6 Business Innovation Text A The New Manufacturing Footprint Text B A New Model to Spark Innovation Inside Big Companies Chinese Values Unit 7 Business Conflicts Text A "Earth's Best Employer" Text B Conflicts in Workplace Chinese Values Unit 8 Customer Service Text A Know Your Customers' "Jobs to Be Done" Text B Reinventing Customer Service-How T-Mobile Achieved Record Levels of Quality and Productivity Chinese Values Unit 9 Business Competition Text A Are Airline Mergers Leading to Higher Air Fares? Text B The Green Economy Has a Resource-Scarcity Problem Chinese Values Unit 10 Business Etiquette Text A Importance of Business Etiquette Text B Why Business Etiquette Matters Chinese Values Appendix Ⅰ Glossary Appendix Ⅱ TEM-4 (2019-2022) |