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内容推荐 《跨文化商务交际》以提高学习者跨文化沟通能力为目的,贯彻了“输出驱动,输入促成”的教学理念,着眼提高学生的英语语言跨文化交际能力以及跨文化意识,寓价值观引导于知识传授和能力培养之中,帮助学生塑造正确的世界观、人生观、价值观,同时注重在潜移默化中坚定学生的理想信念,厚植学生的爱国主义情怀。 目录 Chapter 1 Culture,Communication and Cross-cultural Communication Chapter 2 Cultural Values Chapter 3 Language and Culture Chapter 4 Verbal Communication Chapter 5 Nonverbal Communication Chapter 6 Social Customs and Interactions Chapter 7 Culture Shock and Adaptation Chapter 8 Cross-cultural Communication in Various Contexts Chapter 9 Cross-cultural Business Negotiation Chapter 10 Cross-cultural Marketing |