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内容推荐 本教程选材涵盖当今国际经济贸易和商务的重要领域,时效性强、典型性高、语言地道。 教程板块设计突出国际商务知识的传授与英语技能提高的结合,注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题,由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则,以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题,参照各种真实的商务交际情景,为学生设计了灵活多样的商务英语口头与书面交际的任务,是本教程的一大特色。本教程配套精美教学课件,为教师课堂教学提供帮助。 本教程适合大学商务英语专业的学生及准备参加BEC(Business English Certificates)等商务英语考试的人员使用。 目录 Unit 1 Companies Lead-in Reading: Wal-Mart:From Folk Hero to Monster Business Practice Relevant Extension Unit 2 Products Lead-in Reading: The Product Life Circle Business Practice Relevant Extension Unit 3 Marketing Lead-in Reading: What Is Marketing Anyway? Business Practice Relevant Extension Unit 4 Advertisements Lead-in Reading: Advertising of, by, and for the People Business Practice Relevant Extension Unit 5 Sales Lead-in Reading: A Sales Formula That's Pure Magic Business Practice Relevant Extension Unit 6 Consumers Lead-in Reading: Power at Last Business Practice Relevant Extension Unit 7 Brands Lead-in Reading: What, Exactly, Is a Brand? Business Practice Relevant Extension Unit 8 Business Leadership Lead-in Reading: When It's Time to Think Again Business Practice Relevant Extension Unit 9 Teamwork Lead-in Reading: Executives Must Pull Together li in the Boat Race Business Practice Relevant Extension Unit 10 Innovations Lead-in Reading: Businesses Must Learn to Let Go Business Practice Relevant Extension 附录1 Glossary 附录2 Phrases & Expressions 附录3 Activity File |