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书名 | 高级商务英语口语(第2版新视界商务英语系列教材) |
分类 | 经济金融-经济-贸易 |
作者 | |
出版社 | 中国人民大学出版社 |
下载 | ![]() |
简介 | 内容推荐 《高级商务英语口语(第二版)》的内容与时俱进,根据第一版后的国际商务发展进行改编,增加了新的内容,但仍然围绕国际商务的重要方面和重要环节展开。涵盖国际商务交际中的常见语境,让学习者能通过学习、操练,达到用商务英语口语比较专业地、熟练地进行商务沟通甚至谈判的目的。重要的商务语境包括:国际商务的办公环境,商务礼仪,国际商务文化及其差异,线上线下业务的建立,新型商务的沟通、发函、询盘、发盘、还盘,合同订立,产品的生产、营销、代理与索赔等诸多方面,进行综合性训练。在每单元的最后是“巩固性阅读”材料,供学习者巩固该单元的知识,进行适当的信息拓展,旨在使商务学习者通过阅读加强对该部分商务知识的认知。 目录 Chapter One Office Hour Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Two Business Etiquette Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Three Business Trip Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Four Business Meeting Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Five Trade Fairs Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Six Business Trade Ⅰ: Enquiries, Offers & Price Discount Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Seven Business Trade Ⅱ: Payment Terms and Packaging Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Eight Business Trade Ⅲ: Insurance, Shipment & Complaints Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Nine Business Negotiation Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Ten Recruitment Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested reading Chapter Eleven Marketing Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅴ Exercises Section Ⅵ Suggested Reading Chapter Twelve Cross-border E-commerce Section Ⅰ Learning Objectives Section Ⅱ Background Information Section Ⅲ Model Conversations Section Ⅳ Data Bank Section Ⅴ Exercises Section Ⅵ Suggested Reading 附录 BEC Speaking Test |
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