内容推荐 廖国强、艾湘华主编的《商务谈判实训(双语新国标应用型本科商务英语系列规划教材)》针对社会各界英语爱好者和广大从事内外贸业务人员及国际贸易、国际商务、国际金融、国际物流、国际财会、电子商务、市场营销、商务英语、经济类、管理类、文秘类等专业的学生熟悉商务谈判理论与技巧的需要而编写。本书在编写中注重结合当今跨文化商务谈判中可能遇到的新情况、新问题,突出重点,便于读者学习与了解参与谈判时可能遇到的各种情景及沟通对策,内容紧跟国内外经贸活动最新发展对商务谈判的需要,知识点覆盖面广、实用性强。通过引导进行模拟商务谈判,锻炼学习者的应变能力以及增加职场经验,基本掌握国际商务谈判的流程,了解谈判各个过程环节的要求及注意点以及风格的体现,以便把所学的知识应用到实际谈判之中。 全书以英文为主,中文为辅,以便以让读者更深刻地理解用于沟通的语言,掌握国际商务谈判的基本原则和技巧,并能流利地用英语或中文进行商务沟通、完成商务谈判,有效地提高学习者的实践能力。每一章中的要点、部分短语或词汇等都提供了中文注释,可以满足不同需求和不同英语水平学习者的需要,力求实效,也可弥补所谓全英文太难或全中文讲解又不易掌握英文用法的不足。 目录 Unit 1 Business Negotiation Thinking,Psychology and Language Arts 商务谈判思维、心理与语言艺术 Task 1 Business Negotiation Thinking商务谈判思维 Task 2 Business Negotiation Psychology商务谈判心理 Task 3 Language Arts in Business Negotiations商务谈判语言艺术 Unit 2 Types of Business Negotiations 商务谈判的类型 Task 1 DomesticBusinessNegotiations国内商务谈判 Task 2 International Business Negotiations国际商务谈判 Task 3 Negotiations for Merchandise Trade商品贸易谈判 Task4 Negotiations for Non-merchandise Trade非商品贸易谈判 Task 5 Multi-Party and Multi-Phased Negotiations多方多阶段谈判 Unit 3 Preparation and Organization for Business Negotiations 商务谈判准备与组织 Task 1 An Introduction to International Business Negotiations认识国际 商务谈判 Task 2 DeterminatiorfofNegotiating Goals谈判目标的确定 Task 3 Information Gathering in Business Negotiation商务谈判信息收集 Task 4 Avoidance ofNegotiation Risks谈判风险规避 Task 5 Making aNegotiation Plan谈判方案的拟定 Task 6 Choices ofNegotiation Styles谈判方式的选择 Unit 4 Business Negotiation Communication 商务谈判沟通 Task 1 Factors and Types of Business Negotiation Communication商务谈判 沟通的要素和分类 Task 2 Language in Business Negotiation Communication商务谈判 沟通的语言 Task 3 Language Skills in Business Negotiation Communication、商务谈判 沟通的语言技巧 Task 4 Non—verbal Language in Business Negotiation Communication商务谈判 沟通的行为语言 Unit 5 Strategies and Tactics for Business Negotiations 商务谈判策略与技巧 Task 1 Strategic Considerations策略思考 Task 2 Five Common Negotiation Strategies五项基本谈判策略 Task 3 Tactics for Each Negotiation Strategy谈判策略的技巧 Unit 6 Initiating Business Negotiations 商务谈判开局 Task 1 Creating a Good Atmosphere ofNegotiations营造良好的谈判氛围 Task 2 Strategies in Initiating Negotiations谈判开局策略 Task 3 Opening Statements开局陈述 Unit 7 Business Negotiation Consultation 商务谈判磋商 Task l Strategies ofOffer报价策略 Task2 Strategies ofBargaining议价策略 Task 3 Making Concessions让步 Unit 8 Deadlock Settlement in Business Negotiations 商务谈判僵局处理 Task 1 The Causes Leading to Deadlocks僵局产生的原因 Task 2 Strategies ofBreaking aDeadlock突破僵局的策略 Task 3 Making a Deadlock僵局的制造 Unit 9 Business Contracts 商务合同 Task 1 Strategies to Bringing to Sign a Contract合同签订促成策略 Task 2 Format and Content ofa Business Contract商务合同格式与内容 Task 3 Strategies for Signing a Business Contract签订商务合同的技巧 Unit 10 Business Negotiations on Settling Disputes 商务谈判纠纷处理 Task 1 The Identification ofBusiness Disputes事故认定 Task 2 LiabilityAscription责任归属 Task 3 Claim and Settlement索赔与理赔 Task 4 Mediation andArbitration调解与仲裁 Unit 11 Business Negotiation Etiquette 商务谈判礼仪 Task 1 General Requirements of Business Negotiation Etiquette商务谈判 礼仪的一般要求 Task 2 TelephoneCommunicationEtiquette电话沟通礼仪 Task 3 Meeting Etique~e会面礼仪 Task 4 Business Welcoming and Seeing—off Etiquette商务迎送礼仪 Task 5 Business Seating Etiquette座次安排商务礼仪 Unit 12 Cultures and Taboos in Business Negotiations 商务谈判中的文化与禁忌 Task 1 The Influence of Cultural Differences on Business Negotiation文化差异对 商务谈判的影响 Task 2 The Strategies of Dealing with Cultural Differences in Business NegotiatiOn 商务谈判中应对文化差异的策略 Task 3 Taboos ofDifferentNegotiating Rivals不同谈判对手的禁忌 Task 4 Cultural Differences and Negotiating Styles文化差异与谈判风格 References
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