![]()
内容推荐 易露霞、刘洁、尤彧聪主编的《外贸英语函电(第3版)》系统地介绍了外贸业务中英语常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。另外,为适应近年来跨境电子商务的迅猛发展,第3版新增了跨境贸易的内容,使本书更加符合当前国际贸易发展的需要。 本书共18个单元,包括商务英语信函的基本知识、外贸业务关系的建立、询价、报盘、还盘、交易达成、付款方式、开证及审证、包装、运输、保险、投诉与索赔、代理、贸易形式、电传、传真与E-mail、英文合同及商务社交信函等。在每一章节中,适当增加跨境电子商务往来信函或者跨境电子商务中常用的用语与语句。 本书适用于国际贸易、市场营销、电子商务、商务英语、企业管理、经济贸易等专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。 目录 Chapter One Basic Knowledge of Business Letter Writing Section One Introduction of Business Letter Writing Section Two Layout of a Business Letter Section Three Structure of Business Letter Section Four Addressing Envelopes Section Five Good Writing Principles Section Six Some Rules of Good Writing Section Seven Useful Words & Expressions Section Eight Useful Sentences Section Nine Exercises Chapter Two Establishing Business Relations Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Three Enquiries Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Four Offers and Quotations Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Five Counter-offers Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Six Conclusion of Business Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Seven Terms of Payment Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Eight Establishment of L/C and Amendment Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Nine Packing Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Ten Shipping Marks and Shipment Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Eleven Insurance Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Twelve Complaints and Claims Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Thirteen Agency Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Fourteen Trade Forms Section One Introduction Section Two Specimen Letters Section Three Useful Words & Expressions Section Four Useful Sentences Section Five Exercises Chapter Fifteen Job-Application Writing in English Section One Introduction Section Two Cover Letter Section Three Specimen Letters of Application Letter Section Four Useful Words & Expressions Section Five Useful Sentences Section Six Exercise Chapter Sixteen International Business Contracts Section One Basic Concept of Contracts Section Two Main Features of International Business Contracts Section Three Categories of International Business Contracts Section Four Language Features in the Contracts Section Five Sample Contracts Section Six Useful Words & Expressions Section Seven Useful Sentences Section Eight Exercises Chapter Seventeen Telex, Fax and E-mail Section One Telex Section Two Business Fax Section Three E-mail Section Four Useful Words & Expressions Section Five Useful Sentences Section Six Exercise Chapter Eighteen Other Letter Writing Section One Invitation Section Two Introduction Section Three Letters o |