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书名 VBSE融合现代国际市场环境(鲁班工坊工程实践创新项目EPIP系列教材)
分类 经济金融-经济-企业经济
作者 徐文//胡杰林
出版社 天津大学出版社
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简介
目录
Chapter One Course Description
Section One: Course Background
1.1.1 Virtual Business Social Environment (VBSE)
1.1.2 Augmented Reality Education (ARE)
Section Two: Manufacturing Business Process
1.2.1 Warehousing Process
1.2.2 Production Process
1.2.3 Equipment Rules
1.2.4 Capacity Rules
1.2.5 Process Route
1.2.6 Procurement Process
1.2.7 Sales Process
1.2.8 Market Development Process
1.2.9 Financial Process
1.2.10 Human Resources Process
1.2.11 Logistics Process
Section Three: System Operation Training
1.3.1 Basic Operation
1.3.2 Comprehensive Quality Test
1.3.3 Competition for CEO
1.3.4 Recruitment
1.3.5 Employee Onboarding
Chapter Two Setting up a Company
Task One: Understanding Basic Company Information
2.1.1 Understanding Yourself
2.1.2 Recalling the Knowledge
2.1.3 Challenging the Memory
2.1.4 Course Characteristic
Task Two: Building the Team
2.2.1 Running for CEO
2.2.2 Organizing Team Members
2.2.3 Working with Virtual Company in ARE
2.2.4 Sending the Function Cards
Chapter Three Augmented Reality Education
Task One: Familiar with ARE
3.1.1 Special Function Cards
3.1.2 Position Cognitive Cards
3.1.3 Enterprise Cognitive Cards
3.1.4 Production Operation Cards
Task Two: Understanding Enterprise
3.2.1 Understanding the Background of Enterprise
3.2.2 Understanding the Layout of Enterprise
3.2.3 Understanding the Structure of Organization
3.2.4 Understanding the Rules of Operation
3.2.5 Understanding the Rules of Production Capacity
3.2.6 Understanding the Basic Situation of Operation
Task Three: Understanding Basic Business
3.3.1 Understanding Business System
3.3.2 Understanding Enterprise Business Flow
3.3.3 Understanding Raw Materials
3.3.4 Understanding Enterprise Logistics Process
3.3.5 Understanding Enterprise Information Flow
3.3.6 Understanding Enterprise Capital Flow
Task Four: Understanding Basic Position Information
3.4.1 Understanding the Responsibility of Position
3.4.2 Understanding the Position's Flow
3.4.3 Understanding the Position's Report
3.4.4 Understanding Position Sheets
3.4.5 Understanding Position Data
Chapter Four Business Cognition
Task One: Collaboration of Production and Sales
4.1.1 Understanding the Collaboration of Production and Sales
4.1.2 Real Situation Matching with Business Receipts
4.1.3 Practicing Collaboration of Production and Sales
4.1.4 Summarizing the Value of Collaboration of Production and Sales
4.1.5 Preliminmy Understanding of Basic Chinese Receipts (Sample Only)
Task Two: Collaborative Purchasing
4.2.1 Understanding Collaborative Purchasing
4.2.2 Real Situation Matching with Business Receipts
4.2.3 Practicing Collaborative Purchasing
4.2.4 Preliminary Understanding of Basic Chinese Purchasing Receipt (Sample Only)
Chapter Five Evaluation
Task One: General Manager Meeting
5.1.1 Checking the Schedule of Meeting
5.1.2 General Manager Report
5.1.3 Meeting Content
Task Two: Analytical Thinking
5.2.1 Sales Management
5.2.2 Purchasing Management
5.2.3 Warehousing Management
5.2.4 Production Management
5.2.5 Financial Management
Task Three: Evaluation
5.3.1 Evaluating Yourself
5.3.2 Evaluating Each Other
5.3.3 General Manager Evaluation
5.3.4 Composite Results
Appendix 1 Initial Data in April
Appendix 2 Tables of Accounting Terms in Chinese and English
References
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徐文、胡杰林编著的《VBSE融合现代国际市场环境(鲁班工坊工程实践创新项目EPIP系列教材)》是“鲁班工坊”工程实践创新项目(EPIP)教育系列教材之一。本书共包括5章,主要包括课程描述、设立公司、增强现实教育、商务认知和评价。本书以VBSE为商科教学的基本手段,通过在校园内搭建虚拟社会环境、模拟企业的真实场景、设置企业运作的职能部门岗位和流程,使国际留学生、培训生能够了解中国企业文化背景及初步掌握中国企业商务流程及所涉及到的业务流程。
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