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书名 新编国际商务英语函电(附光盘普通高等教育十一五国家级规划教材)
分类 教育考试-外语学习-英语
作者 程同春//程欣
出版社 东南大学出版社
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简介
编辑推荐

程同春、程欣主编的《新编国际商务英语函电》根据对外经贸商务活动的实际运作过程,按照邀请、安排访问、建立贸易关系、询盘及答复、报价、报盘、还盘、订购、执行定单、支付、包装、装运、保险、索赔与理赔、代理等各个业务环节编写,内容精选,材料新颖,语言规范,可操作性强。

本书适合从事相关研究工作的人员参考阅读。

内容推荐

国际商务英语函电是对外经济贸易专业或国际商务英语专业教学的主干课程。程同春、程欣主编的《新编国际商务英语函电》根据对外经贸商务活动的实际运作过程,按照邀请、安排访问、建立贸易关系、询盘及答复、报价、报盘、还盘、订购、执行定单、支付、包装、装运、保险、索赔与理赔、代理等各个业务环节编写,内容精选,材料新颖,语言规范,可操作性强。体现了实用性、针对性、技能性和知识性的有机结合。通过形式多样的练习训练,重在培养学习者对现代商务英语的实际应用能力。

《新编国际商务英语函电》可作为高等学校和高等职业技术学院对外经贸与商务专业教学用书,也可供具有相当英语水平的涉外经贸、商务工作专业人员培训、进修或自学之用。

目录

Unit 1 Business Letter Writing

 Layout of Business Letters

 Writing Principles of Business Letters

Unit 2 Invitation and Arrangement of Visits

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 3 Establishing Business Relations

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 4 Enquiries and Replies

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 5 Quotations, Offers and Counter-offers

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 6 Sales Promotion

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 7 Orders and Their Fuffilment

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 8 Payment

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Conrehension

Unit 9 Packing

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 10 Shipping

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 11 Insurance

 Introduction

 Points forAttention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Readingand Comprehension

Unit 12 Claim and Seffiement

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 13 Agency

 Introduction

 Points for Attention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and-Comprehension

Unit 14 Flexible Trade

 Introduction

 Points forAttention

 Business Letters

 Language Points

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 15 Contracts and Documents

 Introduction

 Sales Contracts

 Letters of Credit

 Bill of Lading

 Word Study

 Useful Sentence Menu

 Exercises

 Reading and Comprehension

Unit 16 Commercials

 Introduction

 Points for Attention

 Language Points

 Word Study

 Exercises

 Reading and Comprehension

Unit 17 Eleclmnic Correspondence

 Electronic Mail(E-mail)

 Facsimile Transmission

 Telex

Appendices

 Appendix 1 Specimens of Import & Export Documentation

 Appendix 2 IDD Codes & Time Differences

 Appendix 3 Key to the Exercises

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