Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo.

INTRODUCTION

STREETWEAR

Addict

A Bathing Ape

Billionaire Boys Club

Evisu

Fuct

Goodenough

Maharishi

Mambo

Mecca

Mocks

Neighborhood

Obey

One True Saxon

Stussy

The Hundreds

Triple 5 Soul

X-Large

Zoo York

SPORTSWEAR

Adidas

Burton

Converse

Fred Perry

Lacoste

Nike

Puma

Vans

WORKWEAR

Ben Davis

Carhartt

Dickies

Red Wing

Spiewak

Timberland

PICTURE CREDITS

ACKNOWLEDGEMENTS