Big Bucks! offers new and irresistible practical advice to create money and get rich. Like The One Minute Manager and Raving Fans!, this book uses a business parable to demonstrate how to overcome three challenges - the Test of Joy, the Test of Purpose and the Test of Creativity - to achieve spectacular financial success.

Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how you can gain wealth and create lasting prosperity. They reveal how, by focusing on concepts like commitment, intensity, purpose and even fun, anyone can build personal wealth and financial security.

Big Bucks! completes our trilogy which describes the three key factors that determine the long-term success and effectiveness of an organization: as a provider of choice (Raving Fans), as an employer of choice (Gung Ho!), and as an investment of choice (Big Bucks!).

We like to think of these three factors--often called "the triple bottom line"--as the legs of a three-legged stool. We like the analogy because to stand, the stool needs all three legs. Take one leg away and the stool falls down, Or if one leg is rotten or weak, it will eventually break with disastrous consequences. Each leg is equally important and vital.

We started our trilogy with Raving Fans because in today's world taking care of your customers is no longer an option. Customers are more sophisticated than ever and if they're not treated well they go elsewhere.