本书结构模板分为“一点通”、“速食套餐”、“译海拾贝”、“说文解字”四部分。按专题共分为15章，包含“建立商务往来”、“询价”、“报价和还盘”、“订购”、“包装”、“运输”、“商业合同和协议”等各个贸易实务所牵涉的章节，为读者提供“一条龙”服务。其中“说文解字”部分对商务信函中的专业术语等进行讲解。除了15个章外，本书还提供了附录，给读者更客观形象生动的实例，有助于读者实际操作。

本书适用人群广泛，可给从事外企、外资公司工作的朋友或者有志通过BEC(Business English Certificate)中高级考试的在校学生，或专业为商务英语、国际贸易的学生提供参考和辅助。做贸易的朋友们可能在实际工作中、进出口贸易实务中遇到本书所涉及的内容，想出国的朋友或想找工作的朋友则可在本书中找到如何写简历，如何写自荐信等内容。

Unit 1 Establishing Business Relations 建立商务往来 (商海觅友)

　Investigate the new customer's credit standing from the bank 向银行查询新客户的资信情况

　Inquiring the new customer's credit standing from the customers 向客户查询新客户的资信情况

　Favorable letter of credit standing 资信调查有利回复

　Unfavorable letter of credit standing 资信调查不利回函

　Promoting your company seeking potential business opportunities 毛遂自荐，寻求商机

　Exporter's proposal to start business 出口商建议建立业务往来

　Importer's proposal to establish business relations 进口商建议开展业务往来

　Being willing to establish business relations 乐意建立商贸关系

　Declining other companies' cooperative intention 婉言拒绝

　Applying for being the exclusive agent 申请任命为独家代理商

　Developing an agent 发展一个代理商

　Declining an application for agency 婉拒代理请求

　Attracting investment 招商投资

　Resuming Business Relations 恢复商贸关系

　Promoting products to potential customers 向潜在客户推销产品

　Requiring Trial Sales 要求试销

　迷你语料库

Unit 2 Enquiry 询问 (投石探路)

　Requesting quotation, catalogue and samples from the seller 向卖方索要报价单、目录和样品

　Requiring quotation, catalogue and samples from the agent 向代理商索要报价单、目录和样品

　Sending catalogue and samples 寄送目录和样品

　Replying the inquiry with quantity discount 回复询盘，量大优惠

　Replying the inquiry and informing the buyer of the product being out of stock 回复询盘告知无货

　迷你语料库

Unit 3 Offer and Counter-offer 报价和还盘 (讨价还价)

　Seller's offer 卖方发盘

　Seller's offer for best seller 卖方给畅销品报价

　Seller's offer to sell off the stock 出清存货特别报价

　A non-firm offer 虚盘

　Requesting discount 请求折扣

　……

Unit 4 Ordering 订购 (一“单”定音)

Unit 5 Packing 包装

Unit 6 Delivery 运输

Unit 7 Business Contract and Agreements 商业合同和协议

Unit 8 Insurance 保险

Unit 9 Payment付款 (结账埋单)

Unit 10 Claim and Settlement 索赔及解决方案(和气生财)

Unit 11 Business Meetings and Trade Fair 商务会议和商展

Unit 12 Office Work

Unit 13 Business Etiquette Documents 商务礼仪文书

Unit 14 Business Social Correspondence 商务社交函

Unit 15 Recruitment and Job Application 招聘及录用

APPENDIX 附录