《北京奥运话语中中华民族身份的多模式话语构建》由郑海翠编著，在理论构想的基础上，选择北京申办和筹备2008年奥运会这一历史事件作为研究面，分析了在全球化进程中中华民族身份的多模式话语构建。

Chapter 1 Introduction

  1.1 Contemporary communication

  1.2 Sports and national identity

  1.3 Beijing Olympic Games and Chinese national identity

  1.4 The structure of the thesis

Chapter 2 Nation, Nationalism and National Identity

  2.1 Identity studies: from essentialism to constmctionism

  2.2 Related concepts to national identity

2.2.1 Different approaches to nation

  2.2.1.1 Nation as a historical development

  2.2.1.2 Nation as an imagined community

  2.2.1.3 Nation as a cognitive category

 2.2.2 State and nation - state

 2, 2.3 Nationalism

 2.2.4 Definition of national identity

  2.3 Assumptions about national identity

 2.3.1 National identity as social identity

 2.3.2 National identity as collective identity

 2.3.3 National identity: An interactive construct

2.3.4 Multi - dimensional representation of national

    identity

2.3.5 Multiple empirical referents to national identity

 2.4 The discursive construction of national identity

 2.5 Current researches on Chinese national identity

 2.6 Towards multimodal discursive construction of national

  identity

Chapter 3 Multirnodality Research: A New Frontier for Multi -semio

    Meaning Making

 3.1 Studies of semiotic meaning - making mechanism

3.1.1 Founding fathers of semiotics revisited

  3.1.1. I Saussure' s linguicentric semiology

  3.1.1.2 Peirce' s semiotics: logic - oriented theory

       about signs

3.1.2 Social semiotics

  3.1.2.1 Social interpretation of meaning

  3.1.2.2 Multiplicity of meaning - making resources

  3.1.2.3 Social theory of signs

  3.1.2.4 Semiosis and the social

3.1.3 Summary

 3.2 Critical discourse analysis: discourse as social practice

3.2.1 Fairclough: The distinction between Discourse (s)

    and discourse (s)

3.2.2 Wodak: discourse as a macro -topic concept and

    a particular occurrence

3.2.3 Van Dijk: a multidisciplinary notion of discourse

3.2.4 Kress and Van Leeuwen: discourse as the semiosic

    plane in semiosis

3.2.5 Summary

 3.3 Critical social semiotics

3.3.1 Multimodal theory of communication

3.3.2 Modes and media

3.3.3 Multimodal text

3.3.4 Multiple articulation of meaning

3.3.5 Reflections on Kress and Van Leeuwen' s

    multimodal theory

Chapter 4 Proposed Frameworks for Multimodal Discourse Analysis

 4.1 Multimodal realization of discourse

4.1.1 Mode identification

4.1.2 Mode involvement

4.1.3 Mode interaction

4.1.4 Strategy and multimodal discourse as social

    practice

 4.2 A three - stage meaning - making model

4.2.1 Cultivation

4.2.2 Realization

4.2.3 Distribution

4.2.4 Relationship between the three stages

Chapter 5 Multimodal Discursive Construction of Chinese

    National Identity

 5.1 A plethora of multi - semiotic resources as data

 5.2 Multimodal realization of Chinese national identity

5.2.1 Modes, sub - modes and media deployed

5.2.1.1 Language

5.2.1.2 Sub - modes of language

5.2.1.3 Image

5.2. 1.4 Music

5.2.1.5 Dress

5.2.1.6 Color

5.2.1.7 Number

5.2.1.8 Media

5.2.2 Mode involvement

5.2.3 Intersemiosis

5.2.3.1 The bidding logo and its caption

5.2.3.2 Intersemiosis in people' s signatures

5.2.3.3 A middle school student' s paper cranes and verbal hope

5.2.3.4 Overseas Chinese' s Wish Cup and open letter

5.2.3.5 Overseas Chinese displaying "Olympic Dragon" Scroll

5.2.3.6 Interaction between semiotic modes in presentation

5.2.3.7 Fuwa: A kaleidoscope of the Chinese

       culture

5.2.4 Strategy

5.2.5 Summary

 5.3 The Beijing Olympic emblem: An illustration of three - stage multimodal meaning making

5.3.1 Cultivation: digging Chinese culture

5.3.1.1 Design expectation: China aiming to be unique

5.3.1.2 Combining Chinese civilization with Olympic philosophy in the design

5.3.1.3 The design - modifying: A Chinese culture learning process

 5.3.2 Realization: A witness of the Chinese nation' s commitment

5.3.2.1 The visual image of the emblem: a multimodal

     construct

5.3.2.2 Multimodal realization of the emblem seal

5.3.2.3 Unveiling: an aggregate of signs

 5.3.3 Distribution: meaning enhanced and enriched

5.3.3.1 Rogge giving approval in a Chinese way

5.3.3.2 International Comments

5.3.3.3 Chinese official interpretation

5.3.3.4 Chinese experts' evaluations

5.3.3.5 Other Chinese people' s understanding

5.3.3.6 Summary

5.3.4 Chinese Seal -Dancing Beijing and Chinese national

   identity

 5.4 Discussion

5.4.1 Chinese national identity as a multimodal discursive construct

5.4.2 Multi - dimensional representation of Chinese national identity

5.4.3 Multiple empirical referents to Chinese national identity

Chapter 6 Conclusion

Bibliography

Appendix: Data source