本书此次修订的宗旨是:体现国际贸易中新的贸易方式及新的做法,使教材实用性更强;体现国际贸易专业核心技能的培养,突出函电写作的能力训练;体现本教材编写一贯的认真严谨的特点,保证系统性和完整性。此次修订的重点是对各章节的注释和练习大量更新,更突出技能型训练;每课加入了Optional Reading,扩大学生阅读量;将代理、电子商务等章节以附录的方式作为辅助材料供教师选择使用;同时加人了一套完整的业务案例,使学生了解一笔业务的全过程。
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书名 | 商务英语函电(第2版中等职业教育国家规划教材) |
分类 | |
作者 | 王乃彦 |
出版社 | 对外经济贸易大学出版社 |
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简介 | 编辑推荐 本书此次修订的宗旨是:体现国际贸易中新的贸易方式及新的做法,使教材实用性更强;体现国际贸易专业核心技能的培养,突出函电写作的能力训练;体现本教材编写一贯的认真严谨的特点,保证系统性和完整性。此次修订的重点是对各章节的注释和练习大量更新,更突出技能型训练;每课加入了Optional Reading,扩大学生阅读量;将代理、电子商务等章节以附录的方式作为辅助材料供教师选择使用;同时加人了一套完整的业务案例,使学生了解一笔业务的全过程。 目录 Chapter One The Layout of a Business Letter Forms of a Business Letter Chapter Two Establishing Business Relations Introduction Lesson 1 Self-Introduction Lesson 2 Request for the Establishment of Business Relations Lesson 3 An Invitation to the Guangzhou Fair Chapter Test Chapter Three Enquiries and Offers Introduction Lesson 4 An Enquiry for Chinese Cotton Piece Goods Lesson 5 An Enquiry for Iron Nails Lesson 6 An Offer Lesson 7 A Special Offer Lesson 8 Asking for Proforma Invoice Lesson 9 Urging the Buyer to Accept the Offer Chapter Test Chapter Four Counter-Offers Introduction Lesson 10 Counter-offer on Groundnut Kernels Lesson 11 Persuading the Buyer to Accept the Offer Lesson 12 Declining a Counter-offer Chapter Test Chapter Five Orders and The Conclusion of Business Introduction Lesson 13 (A) An order (B) A Repeat Order Lesson 14 Sending a Sales Contract Lesson 15 Confirming a Repeat Order Lesson 16 Counter-Signature Chapter Test Chapter Six Payment Introduction Lesson 17 (A) Proposing to Pay by 30 Days' L/C ( B ) Reply Lesson 18 (A) Asking for Easier Payment Terms (B) Reply Lesson 19 Modifying Terms of Payment Chapter Test Chapter Seven Establishment of and Amendment to L/C Introduction Lesson 20 (A) Urging the Establishment of L/C (B) Advising the Establishment of L/C and Asking for Timely Delivery Lesson 21 (A) Amending L/C to Allow Partial Shipment and Transhipment (B) Making Amendment to L/C Lesson 22 Asking for Extension of L/C Chapter Test Chapter Eight Shipment Introduction Lesson 23 Packing Requirement Lesson 24 (A) Shipping Instructions (B) Advising Shipment Lesson 25 Urging Shipment Chapter Test Chapter Nine Insurance Introduction Lesson 25 Asking for CFR Terms Lesson 27 (A) Reply to a Request for Excessive Insurance (B) Type of Coverage Lesson 28 Covering Insurance for the Buyer Chapter Test Chapter Ten Complaints and Claims Introduction Lesson 29 Claims for Poor Packing Lesson 30 Complaint of Short Delivery Lesson 31 (A) Settlement of Claim (B) Claim Rejected Chapter Test Appendix Ⅰ Agencies Introduction Appendix Ⅱ Modes of Electronic Communication Appendix Ⅲ A Case Study Appendix Ⅳ Worldwide Business Telex Abbreviations Appendix Ⅴ Money Abbreviation Table |
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