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书名 商务英语函电(第2版中等职业教育国家规划教材)
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作者 王乃彦
出版社 对外经济贸易大学出版社
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简介
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本书此次修订的宗旨是:体现国际贸易中新的贸易方式及新的做法,使教材实用性更强;体现国际贸易专业核心技能的培养,突出函电写作的能力训练;体现本教材编写一贯的认真严谨的特点,保证系统性和完整性。此次修订的重点是对各章节的注释和练习大量更新,更突出技能型训练;每课加入了Optional Reading,扩大学生阅读量;将代理、电子商务等章节以附录的方式作为辅助材料供教师选择使用;同时加人了一套完整的业务案例,使学生了解一笔业务的全过程。

目录

Chapter One The Layout of a Business Letter

Forms of a Business Letter

Chapter Two Establishing Business Relations

Introduction

Lesson 1 Self-Introduction

Lesson 2 Request for the Establishment of Business Relations

Lesson 3 An Invitation to the Guangzhou Fair

 Chapter Test

Chapter Three Enquiries and Offers

 Introduction

Lesson 4 An Enquiry for Chinese Cotton Piece Goods

 Lesson 5 An Enquiry for Iron Nails

Lesson 6 An Offer

Lesson 7 A Special Offer

Lesson 8 Asking for Proforma Invoice

Lesson 9 Urging the Buyer to Accept the Offer

 Chapter Test

Chapter Four Counter-Offers

 Introduction

 Lesson 10 Counter-offer on Groundnut Kernels

 Lesson 11 Persuading the Buyer to Accept the Offer

 Lesson 12 Declining a Counter-offer

 Chapter Test

Chapter Five Orders and The Conclusion of Business

 Introduction

 Lesson 13  (A) An order

        (B) A Repeat Order

 Lesson 14 Sending a Sales Contract

 Lesson 15 Confirming a Repeat Order

 Lesson 16 Counter-Signature

 Chapter Test

Chapter Six Payment

 Introduction

 Lesson 17 (A) Proposing to Pay by 30 Days' L/C

         ( B ) Reply

 Lesson 18 (A) Asking for Easier Payment Terms

         (B) Reply

 Lesson 19 Modifying Terms of Payment

 Chapter Test

Chapter Seven Establishment of and Amendment to L/C

 Introduction

 Lesson 20 (A) Urging the Establishment of L/C

        (B) Advising the Establishment of L/C and Asking for Timely Delivery

 Lesson 21  (A) Amending L/C to Allow Partial Shipment and Transhipment

        (B) Making Amendment to L/C

 Lesson 22 Asking for Extension of L/C

 Chapter Test

Chapter Eight Shipment

 Introduction

 Lesson 23 Packing Requirement

 Lesson 24 (A) Shipping Instructions

        (B) Advising Shipment

 Lesson 25 Urging Shipment

 Chapter Test

Chapter Nine Insurance

 Introduction

 Lesson 25 Asking for CFR Terms

 Lesson 27 (A) Reply to a Request for Excessive Insurance

        (B) Type of Coverage

 Lesson 28 Covering Insurance for the Buyer

 Chapter Test

Chapter Ten Complaints and Claims

 Introduction

 Lesson 29 Claims for Poor Packing

 Lesson 30 Complaint of Short Delivery

 Lesson 31 (A) Settlement of Claim

        (B) Claim Rejected

 Chapter Test

Appendix Ⅰ Agencies

 Introduction

Appendix Ⅱ  Modes of Electronic Communication

Appendix Ⅲ A Case Study

Appendix Ⅳ Worldwide Business Telex Abbreviations

Appendix Ⅴ Money Abbreviation Table

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