This new book Total Victory - Sunzi's Art of Business depicts 100 case studies in businesses and demonstrates how entTepreneurs and businessmen have employed the principles of Sunzi's Art of War to thrive and stay ahead in the fast-changing and competitive business environment. There are 100 case studies, with stories of wellknown entrepreneurs like Lee Iacocca, Andrew Carnegie, John D. Rockefeller, Li Ka-Shing, Lee Kong Chian, Tan Kah Kee, etc. Famous Asian and western corporations like Nissan, Honda, Nokia, Hewlett-Packard Computers, Philips Electronics, Casio,etc. are featured as well, illustrating the credibility of Sunzi's strategic art of business.

Sunzi's Art of War is an enduring military classic that has greatly influenced the world. The principles of strategizing and the secret to winning battles contained in the classic can be applied to state administration as well as business management.

TOTAL VICTORY depicts 100 case studies in business strategies and demonstrates how entrepreneurs and businessmen have employed the principles of Sunzi's Art of War to stay ahead in the fast-changing and competitive world.

To succeed, an entrepreneur must 'know oneself', which means understanding his company and the situation surrounding him, and 'know others', which refers to knowing market changes, consumers' psychology and his competitors.

By using a simple and humorous art form to illustrate the application of Sunzi'sArt of War in the business world, Wang Xuanming has made the military principles practical for all business and corporate players.

Chapter 1 The Entrepreneur

Section 1 What is an entrepreneur?

Section 2 Moral upbringing of an entrepreneur

Section 3 Dangerous traits of an entrepreneur

Chapter 2 Managing the Employees

Section l Empowerment

Section 2 The way of employment, administration and operation

Section 3 Harmonious communication

Chapter 3 Strategy for Company Talents

Section 1 Knowing and deploying talents

Section 2 Improving the quality of employees and training for talents

Section 3 Sincerity towards employees

Chapter 4 The Art of Formulating Strategy

Section 1 A winning mentality

Section 2 Achieving victory without a ,fight

Section 3 Thorough analysis before setting targets

Section 4 Technology advancement is an edge .for business competition

Chapter 5 Competitive Strategy for Company

Section 1 Operating cost advantage

Section 2 Winning by surprise

Section 3 Strategy Of partial competition

Chapter 6 Competitive Strategy in Business

Section 1 Enterprising attack and active defence

Section 2 Insist on quality and dare to innovate

Section 3 Strategy in price psychology

Section 4 Attack on weaknesses. Explore new markets

Chapter 7 Market and Information Analysis

Section 1 Adjust product and services to changes

Section 2 Analyze the environment and know your competitors

Section 3 Analyze the overall market scientifically and accurately

Chapter 8 Business Competition

Section 1 Seize the business opportunity

Section 2 Looking for the best returns

Section 3 Dealing with uncertainties

Chapter 9 Art of Establishing Business Relationship and Negotiation

Section 1 Negotiation is an important technique in business

Section 2 The techniques of negotiation

Chapter 10 Building a Corporate Culture

Section 1 Establish common ideals and team spirit

Section 2 Be a responsible corporate citizen