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书名 WINNING--THE ANSWERS
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作者 SUZY WELCH
出版社 Harper Paperbacks
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In Winning, their 2005 international bestseller, Jack and Suzy Welch created a rare document, both a philosophical treatise on fundamental business practices and a gritty how-to manual, all of it delivered with Jack's trademark candor and can-do optimism. It seemed as if "no other management book," in the words of legendary investor Warren E. Buffett, would "ever be needed."

Winning: The Answers takes on the most relevant of these questions, and in doing so, its candid, hard-hitting responses expand and extend the conversation Jack and Suzy Welch began with Winning.

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In Winning, their 2005 international bestseller, Jack and Suzy Welch created a rare document, both a philosophical treatise on fundamental business practices and a gritty how-to manual, all of it delivered with Jack's trademark candor and can-do optimism. It seemed as if "no other management book," in the words of legendary investor Warren E. Buffett, would "ever be needed."

Instead, Winning uncovered an insatiable thirst to talk about work. Since the book's publication, the Welches have received literally thousands of questions from college students and seasoned professionals alike, on subjects ranging from leadership and global competition to tough bosses and building teamwork. Indeed, questions about virtually every business and career challenge have poured in—some familiar, others surprising, many urgent and probing, and all of them powerfully real.

Winning: The Answers takes on the most relevant of these questions, and in doing so, its candid, hard-hitting responses expand and extend the conversation Jack and Suzy Welch began with Winning. It is a dialogue that is sure to be both compelling and immensely useful to anyone and everyone engaged in the vital work of helping an organization grow and thrive.

目录

Introduction

GLOBAL COMPETITION On the Brave New World

 1.Taking on China...and Everyone Else

 2.Is China for Everyone?

 3.Regarding Russia

 4.Why Paris Burned

 5.Vive l'Europe--Just Not Yet

 6.Outsourcing Is Forever

 7.Getting Global Before It Gets You

 8.The Home Field Advantage

LEADERSHIP On Being a Better Boss

  9.Are Leaders Born or Made?

 10.The Leadership Mind-Set

 11.Tough Guys Finish First

 12.The Ultimate Values Test

 13.When to Cut the Cord

 14.The Courage to Become a Change Agent

 15.Wrestling with Resisters

 16.Building Trust from the Top Down

 17.The Perilous Promotion Trap

 18.Keeping Your People Pumped

 19.How to Get Elected Boss

 20.Winning the Whining Game

 21.New Job--Old Team?

 22.The Smarter They Are...

MANAGEMENT PRINCIPLES AND PRACTICES On Running a Business to Win

 23.Getting the Best People

 24.The Fight Against Phoniness

 25.The Limits of Candor--or Not

 26.The Case for Differentiation...Even in Sweden

 27.Strategy for Big and Small Alike

 28.The Consultant Conundrum

 29.The Danger of Doing Nothing

 30.How Healthy Is Your Company?

 31.The Real Job of HR

 32.Staff Functionaries...and Other Filters

 33.Stopping Job Cuts Before They Happen

 34.No More B.S.Budgeting

 35.Not Invented Where?

 36.Making Sense of Matrixes

 37.The Uses and Abuses of Gut Instinct

 38.What Becomes a Salesperson Most

 39.The Slippery Slope of Open Books

 40.Preventing a Corporate Katrina

 41.What's Holding Women Back

 42.Paying Big-Time for Failure

CAREERE On Life Liberty,and teh Pursuit of a Promotion

 43.What Should I Do with the Rest of My Life?

 44.Picking the Right Path

 45.I Am Who I Am

 46.Does an MBA Really Matter?

 47.Dear Graduate

 48.Big Company or Start-up?

 49.It Starts with Self-Confidence

 50.The Truth About Mentoring

 51.The Bad Boss No-Brainer

 52.We've Just Been Acquired and I Hate It

 53.From Hero to Zero

 54.Am I an Entrepreneur?

 55.A Case of Embedded Reputation?

 56.Why Can't I Get Hired?

 57.They're Telling You Something

 58.Welcome to the Government, Kid

 59.Knowing When to Fold'Em

 60.Are You a Boss Hater?

 61.Looking for a Second Act

 62.Can You Hear It?

PRIVATEL HELD On Working for the Family

 63.But What About Tomorrow?

 64.The Nitty-Gritty on Nepotism

 65.The Consequences of Cashing Out

 66.Bringing the Outside In

WINNING AND LOSING On Why Business Is Good

 67.The Wages of SOX

 68.The Cocktail Party Conspiracy Theory

 69.What to Tell the Grandchildren

 70.Good-Bye, Genghis Khan

 71.And the Losers Are...

 72.What's Right About Wal-Mart

 73.The Real Verdict on Business

 74.What Do You Call Winning?

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