《外贸函电》在内容的选编上力求新颖、实用,语言通顺流畅,选用英美原文和外贸公司实际操作的原始材料。编写内容直接针对高职外贸专业对学生技能的要求,与社会需求形成映射关系。语言的操练与外贸应用环节相结合,并简要介绍了相关的外贸业务知识。同时,该教材从岗位能力要求出发,在分析岗位能力体系的基础上,基于工作过程将每章分为几个环节;以外贸典型工作任务为学习情境,以具体的工作任务为基本内容;“教、学、做”为一体。本书由郭丙武主编,王辉、韦漫江副主编。
《外贸函电》为高等职业教育经济管理类专业规划教材。
本书共分11章,主要内容包括建立贸易关系、代理、询盘与回复、报价与出价、还价与接受、订单与销售合同、信用证与其他支付、包装与发货、保险、申诉与索赔、传真与电子邮件。内容丰富,结构清晰,实用性强。
《外贸函电》可作为高等职业院校国际贸易专业的教材,也可作为成人函授教育或市场营销、国际商务、国际金融、文秘等相关专业教材,还可供相关技术人员参考。本书由郭丙武主编,王辉、韦漫江副主编。
前言
Chapter 1 Establish Business Relationship
1.1 Introduction
1.2 Sample Letters
1.3 Extended Reading
1.4 Skills Training
1.5 Related Links
Chapter 2 Agency
2.1 Introduction
2.2 Sample Letters
2.3 Extended Reading
2.4 SkiUs Training
2.5 Related Links
Chapter 3 Enquiry and Reply
3.1 Introduction
3.2 Sample Letters
3.3 Extended Reading
3.4 Skills Training
3.5 Related Links
Chapter 4 Quotation and Offer
4.1 Introduction
4.2 Sample Letters
4.3 Extended Reading
4.4 Skills Training
4.5 Related Links
Chapter 5 Counter-offer and Acceptance
5.1 Introduction
5.2 Sample Letters
5.3 Extended Reading
5.4 Skills Training
5.5 Related Links
Chapter 6 Order and Sales Contract
6.1 Introduction
6.2 Sample Letters
6.3 Extended Reading
6.4 Skills Training
6.5 Related Links
Chapter 7 L/C and Other Terms of Payment
7.1 Introduction
7.2 Sample Letters
7.3 Extended Reading
7.4 Skills Training
7.5 Related Links
Chapter 8 Packing and Shipment
8.1 Introduction
8.2 SampleLetters
8.3 Extended Reading
8.4 Skills Training
8.5 Related Links
Chapter 9 Insurance
9.1 Introduction
9.2 Sample Letters
9.3 Extended Reading
9.4 Skills Training
9.5 Related Links
Chapter 10 Complaints and Claims
10.1 Introduction
10.2 Sample Letters
10.3 Extended Reading
10.4 Skills Training
10.5 Related Links
Chapter 11 Fax and E-mail
11.1 Introduction
11.2 Sample Letters
11.3 Extended Reading
11.4 Skills Training
11.5 Related Links
附录 A Key to Exercises
参考文献