本教程根据《高等学校英语专业英语教学大纲》精心设计编写,目的在于培养学生对文化差异的敏感性、宽容性以及处理文化差异的灵活性,以提高跨文化交际能力。
本教程可供本科英语专业、商务英语专业作为阅读课、跨文化交际课教材,也可用作大学英语选修课教材、还可供高职高专商务英语专业选用。
Unit 1 Why Do Study Intercultural Communication?
Unit 2 Barriers to Intercultural Communication
Unit 3 Why Do Americans Act Like That?
Unit 4 Understanding Values behind Business People
Unit 5 America Is Neither a 'Melting Pot'Nor a 'Salad Bowl'
Unit 6 Different Communication Styles
Unit 7 How American and German See Each Other
Unit 8 Different Ways of Thinking
Unit 9 The Cultural Mold:Differences That Make a Difference
Unit 10 Cross-Cultural Conflict and Adjustment
Unit 11 Employee Turnover:East-West Cultural Differences
Unit 12 Cultural Differences That Influence Business in China
Unit 13 Understanding Cultural Differences While Studying Abroad
Unit 14 Cross-Cultural Marriage
Unit 15 Friends and Strangers