本教材是专门为高等院校本、专科商务英语、国际贸易、国际商务等专业商务英语写作课程而编写的。商务英语写作包括各类商业书信、通函、应用文等的撰写,它是国际商务活动中重要的书面沟通形式,也是企业、公司内部与外部信息交流的有效手段。
An Overview of Business Writing
商务写作概述
Part I Letters for International Trade
第一部分 国际贸易信函
Unit 1 Electronic Correspondence(电子通信)
Unit 2 Layout of Business Letters(商业信函格式)
Unit 3 Writing Tactics for Business Letters(商业信函写作策略)
Unit 4 Enquiries and Replies to Enquiries(询盘与答复)
Unit 5 Offers and Counter—offers(报盘与还盘)
Unit 6 Orders and Their Acknowledgement(订单及确认)
Unit 7 Packing and Insurance(包装与保险)
Unit 8 Shipment and Payment(装运与支付)
Unit 9 Commodity Inspection and Arbitration(商品检验与仲裁)
Unit 10 Complaints and Replies to Complaints(投诉及回复)
Unit 11 Agency(代理)
PartⅡ Business Circulars
第二部分 商业通函
Unit 12 Enquires(询问函)
Unit 13 Sales Letters(推销函)
Unit 14 Letters of Information(通知函)
Unit 15 Letters of Confirmation(确认函)
Unit 16 Letters of Application(申请函)
Unit 17 Letters of Invitation and Reply(邀请函及回复)
Unit 18 Letters of Congratulations&Thanks(祝贺信与感谢信)
Part III Other Busfness Writings
第三部分 其他商业文书
Unit 19 Practical Writing(应用文写作)
Unit 20 Meeting Documents(会务文书)
Unit 21 Publicity&Brochures(宣传资料与简章)
Keys to Exercises 习题答案
Appendixes 附录
附录1 Contracts(合同)
附录2 Documents used in foreign trade(外贸单证)
附录3 Abbreviations used in international trade(常用国际贸易缩略语)