The BASICS OF BUSINESS COMMUNICATION focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning.
Preface
CHAPTER 1 Understanding the Communication Process
Communication in the Workplace
Communication Characteristics
The Written Communication Process
Barriers to Communication
Why Use Written Communication?
CHAPTER 2 Planning Written Business Messages
Plan Before You Write
Step 1: Determine Your Goals
Step 2: Analyze the Situation and Receiver
Step 3: Select the Distribution Method
Step 4: Identify Content
Step 5: Gather Materials and Organize the Message
CHAPTER 3 Developing Business Messages
Applying the 4Cs of Good Business Writing
Writing in a Positive, Unbiased, Reader-Focused Tone
Drafting Business Messages
Revising, Editing, and Proofreading Business Messages
CHAPTER 4 Writing Positive and Neutral News Messages
The Direct Approach
Writing Requests
Writing Replies
Writing Unsolicited Informational Messages
CHAPTER 5 Writing Bad News Messages
Types of Bad News Messages
The Indirect Approach
Applying the Indirect Approach to Bad News Messages
The Direct Approach
Proper Use of Technology
CHAPTER 6 Writing Persuasive Messages
The Indirect Approach
Types of Persuasive Messages
CHAPTER 7 Writing Employment and Special Messages
Employment Communication
Goodwill Messages
Minutes of a Meeting
News Releases
Appendix A Message Format Guidelines
Appendix B Editing Symbols
Appendix C Frequently Confused/Misused Words
Thinking it Through Solutions
Index