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书名 WINNING LEGALLY
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作者 CONSTANCE E.BAGLEY
出版社 HBS
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The rash of corporate scandals in recent years underscores a fact too often ignored in the business world: flouting the law holds serious consequences. Indeed, all it takes is one rogue trader, one greedy executive, or one misinformed manager to place an entire organization at risk.But respected legal expert Constance E. Bagley argues that staying out of trouble is only part of the picture when it comes to legality in business. In Winning Legally, Bagley shows how managers can proactively harness the power of the law to maximize corporate value, marshal human and financial resources, and manage risk. Through scores of classic and contemporary examples across the business landscape, this no-nonsense guide completely reframes the relationship of law to business.

目录

1. Maximizing Value While Managing Risk

2. Playing by the Rules

3. Cultivating Compliance for Strategic Strength

4. Using Contracts to Define and Strengthen Relationships

5. Capturing the Value of Intellectual Capital

6. Protecting Brand Equity

7. Unleashing the Power of Human Capital

8. Managing Disputes

9. Achieving the Advice Advantage

Notes

Index

About the Author

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