内容推荐 《2l世纪大学商务英语实用教程》共4册。第1册旨在培养学生的普通商务知识与跨文化交际能力,可供低年级学生使用。本册教材均由5个教学单元构成,供一个学期使用,内容长度和难度逐册递增且体例统一。各单元内容围绕同一主题展开,共由8个模块组成,分别为导入、听力、阅读、口语表达、翻译、写作、案例分析与单元项目。每一单元都以此为框架建构学习内容,建议6-8学时完成。各学校可根据人才培养目标的需求和学生水平自由选择教学内容。 目录 Unit 1 Products Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A Turning Chopsticks into Sustainable Furniture TEXT B Mooncakes-Mixing Tradition with Innovation Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Studv Part Ⅷ Unit Project Unit 2 Services Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A Customer-Centric After-Sales Programs TEXT B A Dedicated Deliveryman Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Studv Unit 3 Marketing Part Ⅰ Lead-in Psrt Ⅱ Listening Part Ⅲ Reading TEXT A Brilliant Marketing Shows World Class Quality TEXT B Architecting Brand Purpose from the Inside out Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Study Part Ⅷ Unit Project Unit 4 Company Profile Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A GOL’s Company Profile and Job Information TEXT B Humanising Technology Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Study Part Ⅷ Unit Project Unit 5 Presentation Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A Develop Stage Presence TEXT B More Business Presentation Skills Part Ⅳ Speaking Part Ⅴ Translation Part Ⅶ Writing Part Ⅶ Case Study Part Ⅷ Unit Project Glossary |