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书名 旅游英语--原则观点和惯例(英文版)
分类 经济金融-管理-旅游管理
作者
出版社 中国财政经济出版社
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简介
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浙江旅游职业学院以导游、电子商务专业为主体的导游专业群成功入选2019年中国特色高水平高职学校和高水平专业建设计划。导游专业群所在的旅行服务与管理学院为落实该专业建设计划,制定了2020年学院的人才培养方案,其中《旅游英语》设计为该学院的专业基础课,作为公共平台涵盖学院现有的四个专业:导游,电商,研学和景区。实施本教材的编写项目,既是为了落实导游专业群的国家双高建设任务,也是为旅管学院各相关专业定制一本新形态的专业英语教材。同时,它作为五年制中高职一体化教材,我们也希望国内相关院校能与我们一起共同分享并完善本教材。该教材突破了国内目前《旅游英语》教材单纯强调英语语言能力训练的传统思维,注重职业素养和英语能力并重。在全英语编写的基础上,它展现了当代国际旅游业的整体框架,包括基本概念,主要问题,业界动态,和发展趋势等,分为以下8个章节:1)当代国际旅游简介;2)旅游业;3)旅游管理;4)旅游的经济影响;5)旅游的社会文化影响;6)旅游的环境影响;7)旅游和技术;8)旅游的未来。教材主要体现以下几方面特色:突出专业英语内容;训练ESP专项能力;培养职业英语素养。
目录
Figures & Tables
Abbreviations & Acronyms
Preface
Acknowledgements
1 Introduction to the Contemporary Tourism
Learning objectives
Introduction
Definition of tourism
Travel, tourists & tourism
Tourism as a field of study
A snapshot of contemporary tourism
Conclusion
Key terms
Exercises
Further reading
References
2 The Tourism Industry
Learning objectives
Introduction
Tourist attractions
Accommodation
Tourism intermediaries
Transportation
The public sector
Conclusion
Key terms
Exercises
Further reading
References
3 The Tourism Management
Learning objectives
Introduction
The ABC of tourism management
Marketing management
Operational management
Service delivery management
Tourism management & innovation
Conclusion
Key terms
Exercises
Further reading
References
4 The Economic Impact of Tourism
Learning objectives
Introduction
What is tourism's economic impact
The analysis of tourism's economic impact
The economic benefits
The economic costs
Conclusion
Key terms
Exercises
Further reading
References
5 The Sociocultural Impact of Tourism
Learning objectives
Introduction
The nature of tourism's sociocultural impact
The sociocultural benefits of tourism
The sociocultural costs of tourism
What affect tourism's sociocultural costs
Conclusion
Key terms
Exercises
Further reading
References
6 The Environmental Impact of Tourism
Learning objectives
Introduction
How tourism impacts the environment
Sustainable tourism
Ecotourism
Tourism & climate change
Conclusion
Key terms
Exercises
Further reading
References
7 Tourism and Technology
Learning objectives
Introduction
Overview of the technology for tourism
Destination & technology use
Tourist use of technology
The value of social media in tourism
Conclusion
Key terms
Exercises
Further reading
References
8 The Future of Tourism
Learning objectives
Introduction
Tourism trends towards
Smart tourism
COVID-19 & tourism revitalization
Conclusion
Key terms
Exercises
Further reading
References
Glossary
Index
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