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书名 | 营销英语(21世纪职业教育行业英语) |
分类 | 经济金融-管理-市场营销 |
作者 | |
出版社 | 复旦大学出版社 |
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简介 | 内容推荐 本教材采用成果导向教学的理念设计课程标准并组织教材内容。共设计8个教学单元,内容涵盖了营销行业必会的八个方面:Unit1 接待顾客;Unit2 介绍产品;Unit3 价格谈判;Unit4 推销产品;Unit5 求职应聘;Unit6 营销专业文献;Unit7 销售合同;Unit8 说明书。前四单元是针对学生在未来实际岗位中出现的常见情景,注重培养学生的英语口语交流能力;后四单元是以营销职业中所涉及的常见业务资料为基础,介绍英语翻译技巧,使学生能够借助学习工具读懂一般业务的英语资料内容。 目录 Unit 1 Receiving Customers Learning Objectives Mini-Background Warm Up Situations Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Unit 2 Introducing Products Learning Objectives Mini-Background Warm Up Situations Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Unit 3 Price Negotiation Learning Objectives Mini-Background Warm Up Situations Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Unit 4 Promoting Products Learning Objectives Mini-Background Warm Up Situations Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Unit 5 Job Seeking Learning Objectives Mini-Background Warm Up Situations Resume Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Unit 6 Marketing Literature Learning Objectives Mini-Background Warm Up Samples Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Unit 7 Contract Learning Objectives Mini-Background Warm Up Samples Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Unit 8 Specifications Learning Objectives Mini-Background Warm Up Samples Activities Word Bank Useful Expressions Tips Language in Use Extensive Reading Self-Study Room Speech of Business Elite Appendix 1 Glossary |
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