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内容推荐 《世纪商务英语综合教程(基础篇Ⅱ)》主要有以下特点:一是对接标准,立足于教材标准化的思路,对接教育部的专业标准、商务部的行业标准、企业的岗位标准、职业类的竞赛和证书标准、学生发展的学业水平标准;二是坚持任务驱动,强调任务的目标性和教学情境的创建,使学生在具体的商务情境中带着真实的任务学习,不断激发学生的求知欲,培养其独立探索的自学能力;三是教学内容的真实性,强调教材内容的选材务必真实,所选用的实例、内容必须从企业一线的真实商务活动中获取,力求实例实操;四是教学过程坚持循序渐进,遵循客观规律及学生的认知实际,以小及大,由点到面,由易到难,逐层推进,提高学生对教材的认可度和亲和度;五是模块设计新颖,摆脱过去陈旧的一本教材一本书的模式,构建起了书本、网络资料、移动终端等信息化手段相结合的立体化教材体系,丰富了教材呈现形式,提高了现代化教材对学生的吸引力。 目录 Unit 1 Starting a Career Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 2 Fitting in with a New Job Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 3 Targeting Clients Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 4 Business Contact Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 5 Business Travel Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 6 Corporate Hospitality Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 7 Business Meetings Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 8 Business Promotion Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 9 Business Negotiations Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 10 Closing a Deal Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice |